SURYA TO SPOTLIGHT VALUE ACROSS THE SPECTRUM AT HIGH POINT MARKET
CARTERSVILLE, Ga. — Oct. 13, 2016 — 
Surya will debut hundreds of rugs and accessories at this fall's High Point Market, including many new options at value price points. Among the featured introductions are more than 200 new lamps, new machine-made rug designs and an expanded collection of luxe, hand-knotted rugs.
New lamps being unveiled include floor, table and task lamps in an array of materials and finishes – from geode and marbled looks to mottled and sandblasted glass to mixed metal and wrapped leather styles. The extensive offering marks Surya's largest lamp introduction since the brand launched its inaugural lighting collection at High Point Market three years ago. New designs to be presented span a wide variety of price points and looks, providing options for a diverse mix of customers and budgets.
Surya's newest machine-made collections reinforce the brand's focus on bringing to market designs with a distinctive handcrafted look for budget-conscious consumers. The collections include:
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Allegro – A subtle palette of muted grays, greens, blues and beiges in tonal hues imbues Allegro's gently distressed classic designs and soft watercolor florals with refined elegance and lustrous sheen.
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Harput – With an eclectic mix of motifs, including abstracts, damasks and overscaled traditional designs, Harput delivers vibrant, global-inspired looks with a blend of modern sensibility and bohemian appeal.
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Stretto – Stretto's updated classic, global and patchwork designs are brought to life in polyester set against an undyed wool ground for a dimensional matte/shine look. Unexpected pops of rich color lend a fresh, contemporary feel.
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Tessera – Resembling a zero pile hand-knotted rug, Tessera – constructed of polypropylene and cotton – artfully merges freshly interpreted traditional and mosaic tile designs with bright, multi-color hues and a relaxed hand for a vivid vintage look.
Surya has also added breadth and depth to its high end, hand-knotted rug offering. A range of luxurious new designs are in stock and available now. Collections to be highlighted at market include:
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Cappadocia – Based on traditional Heriz rug designs, Cappadocia's newest additions pair overscaled classic motifs in a rich, multi-color palette with a distressed appearance to create a timeless, heirloom quality.
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Libra One – Libra One, developed in collaboration with award-winning designer Joe Ginsberg, features kaleidoscopic motifs rendered in a palette of softly muted pastels for a translucent, layered effect that is at once abstract and sophisticated.
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Normandy – Hand knotted of wool, the latest additions to Normandy feature traditional designs in warm neutrals finished with an antique wash, allowing subtle details to pop through for a relaxed, high end look.
"We understand that, to remain competitive, designers and retailers must be able to meet the design needs of a wide range of consumers," said Satya Tiwari, president, Surya. "That's why, we are continuing to add depth and breadth to our line to ensure that it encompasses the broadest offering of styles, constructions and price points possible while always delivering strong value. For this market, we've added products across the spectrum, with a focus on giving our customers the options they need to build a successful accessories program and achieve their unique business vision."
Surya will also display at market rugs and pillows from its newest design partner – international lifestyle brand ELLE DECOR – and a new Sunbrella® collection of rugs, pillows and poufs.
Market attendees are invited to explore all of Surya’s latest offerings at
Showplace 4100, which will be open daily from 8 a.m. to 8 p.m., beginning Friday, October 21. Market attendees who schedule an appointment with their Surya sales specialist at
www.surya.com/market-registration by Wednesday, October 19 will receive 10 percent off their market order (no minimum).
View a sampling of the introductions by category.