Media latest Surya Media

SURYA INVITES DESIGNERS AND RETAILERS TO "STEP INSIDE" NEW VIRTUAL SHOWROOM 8.18.14


CALHOUN, Ga. — Aug. 18, 2014
— Surya has launched an interactive, 360 degree virtual tour of its 30,000 square foot Las Vegas Market showroom. Using Google Business View technology, the tour enables designers and retailers to conveniently access and browse Surya’s latest product offerings across all categories via any web-enabled computer or mobile device.

During the recent Las Vegas Market, Surya worked with a professional photography team to develop the virtual tour, which features high resolution panoramic views and intuitive navigation to offer a seamless showroom experience. Surya website visitors simply have to click on the virtual tour link under the Las Vegas showroom listing and can then “walk the showroom” at their leisure, viewing products from a number of angles and zooming in on items of particular interest.

“We understand that not everyone can make it to every market and that those who are able to attend often have very busy schedules, making it a challenge to visit every showroom,” said Satya Tiwari, president, Surya. “We wanted to provide an easy way for designers and retailers to not only see our large product assortment but also to view creative merchandising and display ideas that they can apply within their own spaces. Our ultimate goal is to offer a simplified shopping experience for our customers and, by enabling us to ‘bring our showroom to the customer,’ this innovative tool helps us to achieve that goal.”

Surya continues to leverage technology to make it easier for customers to access products, including an enhanced website that features the ability to zoom in on product images to see fine details and a convenient iPad®/iPhone® app that enables 24/7 access to the Surya catalog and current inventory. Over the course of the year, Surya plans to create virtual tours for its Atlanta, Dallas and High Point showroom locations also and will update all tours on an annual basis.

Click here to take a virtual tour of Surya’s Las Vegas showroom. View highlights from the tour.

SURYA NAMED WINNER OF GLOBAL GOODNESS AWARD 8.14.14


CALHOUN, Ga. — Aug. 14, 2014 — Rug and home accessories provider Surya recently was honored with a Global Goodness Award for its charitable outreach and promotion of sustainable practices. Sponsored by Las Vegas Market, the semi-annual awards program was launched in 2013 to recognize furniture, gift and home decor companies who demonstrate eco-friendly, sustainable and socially responsible activities.

Surya actively supports economic opportunity for the more than 50,000 weavers and artisans that it employs in Northern India, and empowers women by providing fair wages and a safe working environment. Recognizing the role of education as a catalyst for social mobility, the company annually sponsors high school scholarships for 200 Indian girls through East Meets West and vocational training for 160 students through Project Mala. Additionally, Surya partners with Akshaya Patra to provide 7,300 children in rural India with nutritious lunches to help keep them in school and participates each year in the “Miles for Meals” half-marathon to raise additional funds for the organization. Surya’s sustainability initiatives include the use of natural dyes and sustainable materials such as wool, cotton, jute and sisal across its product lines, along with recycled materials such as denim, leather, tires and sari silk.

“At Surya, one of our core values is to ‘make a difference’ by positively impacting the environment, society and communities in which we operate whenever possible,” said Satya Tiwari, president, Surya. “Through a focus on social stewardship, both in India and locally in Calhoun, as well as the use of environmentally-friendly materials and processes, we are changing lives for the better every day. We are truly honored to receive this important recognition.”

Award winners were selected by a panel of independent judges that included Claire Johnson, Managing Editor, Giftware News; Julie McCallum, Editor in Chief, Gift Shop Magazine, and Caroline Kennedy, Editor in Chief, Gifts and Decorative Accessories.

To learn more about Surya’s commitment to social responsibility, visit www.surya.com/social-responsibility.

SURYA BREAKS GROUND ON ONE MILLION SQUARE FOOT FACILITY 8.06.14

Expansion expected to bring more than 200 jobs to North Georgia over next several years

CALHOUN, Ga. — Aug. 6, 2014 — Surya broke ground yesterday on its new one million square foot warehouse and office headquarters in Cartersville, Ga. Attendees at the groundbreaking ceremony included Surya Founder Surya Tiwari, Surya President Satya Tiwari, Georgia Governor Nathan Deal, Bartow County Commissioner Steve Taylor and Consul General of India Ajit Kumar, along with Surya employees and members of the Cartersville-Bartow County Department of Economic Development. Work at the building site was scheduled to start today, and the facility is expected to be completed by August 2015 with a target move in date of late 2015.

“To optimally serve our customers, we need to not only have the best infrastructure possible for our warehousing operations and logistics but also a central location where our sales and marketing, design, creative, customer service and other teams can easily collaborate,” said Satya Tiwari, president. “Our location is ideal because we are able to support economic development in the community by bringing new jobs to the area while making our company more attractive to Atlanta talent due to the shorter commute time. This expansion is beneficial on many levels and we look forward to what the future will bring as we execute on our goal to become a $1 billion company within the next ten years.”

The new facility is located 15 minutes south of Surya’s current U.S. headquarters in Calhoun, Ga., which will continue to be used for warehousing some of the company’s more than 30,000 products.

Click here to view images of the groundbreaking ceremony.

SURYA ANNOUNCES WINNERS OF #SPOTTEDWITHSURYA CONTEST 7.30.14


CALHOUN, Ga. — July 30, 2014
— Home accessories brand Surya has announced the winners of its #SpottedwithSurya Instagram contest, which ran from May 28 – July 15, 2014. Chosen by Surya’s leadership team, the lucky winners include:

  • 1st Place: Whitney Reed // Gum Wall in Seattle, Wash. – $1,000 worth of Surya products
  • 2nd Place: Ingrid Brown // Amazon Jungle in Manaus, Brazil – $500 worth of Surya products
  • 3rd Place: Ashley Martin // Wedding in Hickory, N. C. – $250 worth of Surya products

To enter the contest, designers and retailers were asked to post to Instagram a photo of a Surya tote bag in an interesting or unusual location. Entries were judged on creativity and originality, with winning entrants receiving free Surya products. All of the entries can be viewed here.

“Each year, we distribute thousands of colorful and eco-friendly jute tote bags at markets and other events,” said Satya Tiwari, president, Surya. “The bags continue to be very popular and we are pleased to be able to offer market attendees a versatile and fashion-forward way to carry items both at market and in their daily lives. We were impressed with the creativity shown by all of the entrants and with the variety of places – both near and far – that people take our bags. We congratulate the winners.”

Launched in 2013, Surya’s Instagram page has more than 4,300 followers. Designers and retailers are invited to continue to post to Instagram images of Surya tote bags in interesting locations using the hashtag #SpottedwithSurya.

JIM LEVINE NAMED VICE PRESIDENT OF SURYA OUTDOOR 7.24.14


CALHOUN, Ga. — July 24, 2014 — Surya has appointed Jim Levine to the newly created role of vice president of Surya Outdoor. Levine is a veteran of the casual furniture industry where he has spent the last 32 years overseeing business operations, sales and marketing, supply chain management and product design for a variety of outdoor product lines.

In his new role, Levine will be responsible for expanding Surya’s outdoor product offerings while also building and overseeing a sales force focused specifically on retailers in the outdoor products category. Surya’s outdoor lines currently include rugs, pillows and poufs, with ceramics, hurricane lamps, tabletop products and outdoor mirror and lighting categories set to debut at the 2014 International Casual Furniture & Accessories Market in September.

Levine was previously owner and CEO of Porch & Patio, a casual furniture store that he grew from a single retail location to a seven-store chain, and also served as vice president at Robb & Stucky Patio, where he managed retail operations. He most recently headed up importing and manufacturing for a startup outdoor furnishings company. Levine has received and/or been nominated for the Apollo Award, the highest award given to a casual furniture retailer, five times.

“Under Jim’s leadership, we look forward to significantly growing our range of fashion-forward outdoor offerings to support our goal of becoming the premier provider of coordinating accessories for the outdoor living segment,” said Satya Tiwari, president, Surya. “Jim’s wealth of experience in the outdoor industry combined with our ability to quickly bring to market products for a variety of lifestyles and budgets, and strong focus on service will be instrumental in expanding our presence in this valuable segment moving forward. We are excited to welcome Jim to the Surya team.”

Levine will be based in Florida and report to Seth King, vice president of Sales.

SURYA GARNERS ICON HONORS AWARD FOR TECHNOLOGY INNOVATIONS 7.16.14

Home accessories brand also earns Best Visual Display recognition for Atlanta Market showroom

CALHOUN, Ga. — July 16, 2014
— Surya received two noteworthy awards during the recent Atlanta International Gift & Home Furnishings Market®, including an ICON HONORS Award for Technology Innovations in recognition of the home accessories brand’s comprehensive social media presence and strategy. Surya’s broad-reaching social media program includes regular postings of relevant content across multiple platforms, which can be shared by customers to generate brand awareness, showcase thought leadership and drive rug and accessory sales. The brand, which uses the “suryasocial” moniker on all of its social media sites, achieved several key milestones in 2013, including reaching 100K likes on Facebook, 5K followers on Pinterest and the launch of an Instagram page.

Surya was also recognized by AmericasMart® for outstanding visual presentation in a permanent showroom. Surya won a Best of Floor Award for its themed showroom, which artfully showcased a range of trends, including Modern Craft, Botanical, Heirloom and Metallic – unifying the vignettes, window displays and building lobby through use of an eye-catching bright pink color with orange and tan accents. This marks the third time that Surya has won the Best of Floor award.

“We are very honored to receive these esteemed awards,” said Satya Tiwari, president, Surya. “The Surya team works tirelessly to thoughtfully represent the depth and breadth of the Surya brand across all promotional mediums, whether that’s our social media platforms, showrooms and exhibit spaces or trade advertising. Our aim is not only to simplify the design and merchandising process for our designer and retailer customers but also to educate them on the power of social media and inspire them with fresh and innovative ideas that can be easily replicated.”

The ICON HONORS are sponsored by AmericasMart Atlanta, along with the Gift & Home Trade Association and Progressive Business Media. Honorees are selected by experts from the world of design, manufacturing and product development. AmericasMart Visual Display Award winners are determined by a distinguished panel of independent design and visual merchandising experts.

Connect with suryasocial on: Facebook, Pinterest, Houzz, Instagram, Twitter, YouTube, Google+

About ICON HONORS
With a stable of more than 50 honorees selected through rigorous judging from among thousands of submissions and nominations recorded over its first four years, ICON HONORS recognizes the highest levels of professional and personal accomplishment. Submissions and nominations are fielded across an array of categories. ICON HONORS are conferred annually in July in conjunction with The Atlanta International Gift & Home Furnishings Market. For more information, visit www.americasmarticonhonors.com.

About AmericasMart
AmericasMart Atlanta is the nation’s only global wholesale marketplace housing the world’s single-largest collection of home, gift, area rug and apparel merchandise. The largest of AmericasMart’s 14 annual Markets and shows, The Atlanta International Gift & Home Furnishings Market and The Atlanta International Area Rug Market in January and July are the ignition switch for global retailing with buyers from every U.S. state and more than 90 countries discovering product in more than 1,400 showrooms and more than 2,500 temporary exhibiting companies. Located in downtown Atlanta, the AmericasMart complex contains more than seven million square feet of space. For more information, visit www.AmericasMart.com.

SURYA EMPLOYEES STEP UP TO HELP LOCAL COMMUNITY DURING HABITAT FOR HUMANITY "BUILD DAY" 7.10.14


CALHOUN, Ga. — July 10, 2014 — Twenty Surya employees and their family members recently participated in a Habitat for Humanity home build in the Calhoun, Georgia area. The Surya team rolled up their sleeves, volunteering their time and energy on a Saturday to help landscape the new home, which is scheduled to be completed by early fall. The project is part of an initiative by Habitat for Humanity of Gordon County, Georgia.

“At Surya, we are unified in our commitment to serving the communities in which we live, work and serve each day,” said Satya Tiwari, president, Surya. “Participating in the Habitat for Humanity project not only provides us with the opportunity to support our neighbors in Calhoun but also builds our team spirit through a shared undertaking that will make a lasting difference.”

Tiwari, who grew up in a small village in Northeastern India understands the importance of helping local communities. Each year, Surya sponsors a number of initiatives in the villages where its weavers reside, including providing 7,300 schoolchildren in rural India with nutritious lunches via Akshaya Patra and donating high school scholarships for 200 Indian girls through East Meets West. The company also sponsors educational and vocational training for 160 students through Project Mala.

Surya looks forward to participating in a local Habitat for Humanity project again in the near future, with plans to volunteer on an ongoing basis.

To learn more about Surya’s commitment to social responsibility, visit www.surya.com/social-responsibility.

About Habitat for Humanity of Gordon County
Habitat for Humanity of Gordon County is a nonprofit housing ministry that builds affordable, structurally sound homes for low income families in the community. Partner families are selected based on their need, ability to repay a no-interest mortgage, and willingness to partner with Habitat. They invest hundreds of hours of labor—sweat equity—into building their own homes and the homes of others. Because the houses are built with volunteer labor and some donated materials, mortgage payments are very affordable for partner families. Their mortgage payments provide the funds to build even more houses in the community. For more information, visit www.gordonhabitat.org.

SURYA TO INTRODUCE ARRAY OF NEW LOOKS AT ATLANTA & LAS VEGAS MARKETS 6.30.14


CALHOUN, Ga. — June 30, 2014 — Surya will debut a number of inspired new home accessory collections at the upcoming summer markets. Reflecting a wide spectrum of innovative constructions, material combinations, colors palettes and styles, the latest designs will be artfully displayed in Surya’s showroom at the Atlanta International Gift & Home Furnishings Market (AmericasMart 11-A-1) and Las Vegas Market (WMC C-400).

Among the new introductions are several Asian-inspired collections, including colorful, screen-printed silk pillows with Japanese-themed designs and a range of hand-hooked rugs showcasing overscaled bamboo, lattice and floral motifs. Also new are indoor/outdoor rugs featuring graceful koi and abstract designs that resemble Zen sand paintings.

Scandinavian-inspired designs with bright primary hues and simple geometric combinations will be featured alongside several rug collections in the Modern Craft trend, including designs in soft pastels with crochet trims for a feminine take on the trend and geometric designs woven with natural yarns and neon highlights. Textural wall hangings in the Modern Craft style will also make their debut.

In addition, visitors to the Surya showroom can expect to see a number of flatweave rugs constructed of natural fibers combined with touches of viscose and other materials to provide interesting texture and luster. Coordinating jacquard rugs and pillows with global themes, and Art Deco-inspired pillows with simple, satin-stitched embroidered designs will be spotlighted as well.

Rounding out the introductions is Surya’s expanded bedding collection – featuring popular designs by Australian style icon Florence Broadhurst presented in sophisticated, eye-catching colorways.

“Our product development team has worked diligently to create an inviting new range of fashion-forward collections that not only capture the essence of the latest trends but also incorporate novel constructions and techniques not found elsewhere,” said Lynne Meredith, vice president of Product Development, Surya. “We look forward to sharing these innovations with our designer and retailer customers as we continue to add depth and breadth to our product offerings.”

Surya will offer a complimentary catered breakfast and lunch each day, along with hors d'oeuvres and cocktails each evening. Market attendees who pre-register at http://www.surya.com/market-registration/ will be entered for a chance to win an iPad® Mini. Surya’s showroom will be open daily from 8 a.m. to 8 p.m. during both markets.

SURYA TO EXPAND FOOTPRINT AND ADD 200 NEW JOBS 6.25.14

 

CALHOUN, Ga. — June 24, 2014 — Surya has announced plans to invest $33M to build a new corporate office and distribution facility in Cartersville, Ga. Expected to add more than 200 new jobs in the north Georgia area, the expansion will allow the rug and home accessories manufacturer to consolidate shipping and distribution for its multi-category product offerings, creating a highly efficient logistics base and increased operational flexibility.

“During the past several years, we have launched a number of new categories, resulting in significant revenue growth along with a corresponding increase in our employee base and warehouse capacity,” said Satya Tiwari, president, Surya. “At our core, we are focused on providing the best service possible to our designer and retailer customers, and this new facility will not only enable us to optimally serve our growing customer base, but will also offer an inspiring and creative workspace for our employees. The commute for employees residing in the Atlanta area will also be notably reduced, making Surya an even more attractive company for which to work.”

Surya has grown from $2.7M in sales in 2004 to $80M this year and has been recognized by Inc. Magazine as one of America’s fastest growing privately held companies in 2011, 2012 and 2013. The company has one of the fastest fulfillment rates in the industry, with 90 percent of running line products being shipped within 24 hours from order processing.

The new, state-of-the-art, 1,000,000-square-foot facility will include 50,000 square feet of office space and serve as U.S. headquarters for the company’s executive administration, supply chain management, customer support, sales and creative development functions. Surya is expected to break ground on the new building in August 2014.

SURYA ANNOUNCES INAUGURAL SEMI-ANNUAL SALES EVENT 6.17.14


CALHOUN, Ga.—June 17, 2014—Surya is pleased to announce the launch of its first ever semi-annual sales event. To help customers boost store traffic and drive accessories sales during the slower summer months, the rug and home accessories brand is offering a rebate for Surya sales orders written from Aug. 1 through Labor Day.

This special promotion applies to all Surya categories, including rugs/rug pads, pillows, throws, wall decor, accent furniture, lighting, decorative accents and bedding, as well as clearance items. To spotlight Surya products and promote end consumer engagement, the brand has created a multi-faceted POP program, which includes window clings, posters, banners, table tents and other eye-catching promotional pieces. Surya is also launching an integrated national marketing campaign across multiple channels to generate both industry and consumer awareness of the sales event.

“We understand that the summer season can be challenging for our customers and wanted to do something special to show our appreciation for their loyalty,” said Satya Tiwari, president, Surya. “This event is a great way for our customers to offer extremely attractive pricing on thousands of fashion-forward rugs and accessories while increasing sales revenue and attracting new business. We look forward to working with each of our customers to optimize this exceptional sales opportunity.”

To take part in the promotion, customers must register at www.surya/semiannualsale by Friday, July 18. There is minimal to no cost to participate and Surya will provide store sales associates with either online or in-store product training prior to the kick-off of the event.

Market attendees are invited to visit the Surya showroom (open from 8 a.m. to 8 p.m. daily) during the summer markets to see the brand’s latest product introductions and learn more about the semi-annual sale:
  • Dallas Total Home & Gift Market | WTC 560
  • Atlanta International Gift & Home Market | AmericasMart 11-A-1
  • Las Vegas Market | WMC C-400
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