Media latest Surya Media

JIM LEVINE NAMED VICE PRESIDENT OF SURYA OUTDOOR 7.24.14


CALHOUN, Ga. — July 24, 2014 — Surya has appointed Jim Levine to the newly created role of vice president of Surya Outdoor. Levine is a veteran of the casual furniture industry where he has spent the last 32 years overseeing business operations, sales and marketing, supply chain management and product design for a variety of outdoor product lines.

In his new role, Levine will be responsible for expanding Surya’s outdoor product offerings while also building and overseeing a sales force focused specifically on retailers in the outdoor products category. Surya’s outdoor lines currently include rugs, pillows and poufs, with ceramics, hurricane lamps, tabletop products and outdoor mirror and lighting categories set to debut at the 2014 International Casual Furniture & Accessories Market in September.

Levine was previously owner and CEO of Porch & Patio, a casual furniture store that he grew from a single retail location to a seven-store chain, and also served as vice president at Robb & Stucky Patio, where he managed retail operations. He most recently headed up importing and manufacturing for a startup outdoor furnishings company. Levine has received and/or been nominated for the Apollo Award, the highest award given to a casual furniture retailer, five times.

“Under Jim’s leadership, we look forward to significantly growing our range of fashion-forward outdoor offerings to support our goal of becoming the premier provider of coordinating accessories for the outdoor living segment,” said Satya Tiwari, president, Surya. “Jim’s wealth of experience in the outdoor industry combined with our ability to quickly bring to market products for a variety of lifestyles and budgets, and strong focus on service will be instrumental in expanding our presence in this valuable segment moving forward. We are excited to welcome Jim to the Surya team.”

Levine will be based in Florida and report to Seth King, vice president of Sales.

SURYA GARNERS ICON HONORS AWARD FOR TECHNOLOGY INNOVATIONS 7.16.14

Home accessories brand also earns Best Visual Display recognition for Atlanta Market showroom

CALHOUN, Ga. — July 16, 2014
— Surya received two noteworthy awards during the recent Atlanta International Gift & Home Furnishings Market®, including an ICON HONORS Award for Technology Innovations in recognition of the home accessories brand’s comprehensive social media presence and strategy. Surya’s broad-reaching social media program includes regular postings of relevant content across multiple platforms, which can be shared by customers to generate brand awareness, showcase thought leadership and drive rug and accessory sales. The brand, which uses the “suryasocial” moniker on all of its social media sites, achieved several key milestones in 2013, including reaching 100K likes on Facebook, 5K followers on Pinterest and the launch of an Instagram page.

Surya was also recognized by AmericasMart® for outstanding visual presentation in a permanent showroom. Surya won a Best of Floor Award for its themed showroom, which artfully showcased a range of trends, including Modern Craft, Botanical, Heirloom and Metallic – unifying the vignettes, window displays and building lobby through use of an eye-catching bright pink color with orange and tan accents. This marks the third time that Surya has won the Best of Floor award.

“We are very honored to receive these esteemed awards,” said Satya Tiwari, president, Surya. “The Surya team works tirelessly to thoughtfully represent the depth and breadth of the Surya brand across all promotional mediums, whether that’s our social media platforms, showrooms and exhibit spaces or trade advertising. Our aim is not only to simplify the design and merchandising process for our designer and retailer customers but also to educate them on the power of social media and inspire them with fresh and innovative ideas that can be easily replicated.”

The ICON HONORS are sponsored by AmericasMart Atlanta, along with the Gift & Home Trade Association and Progressive Business Media. Honorees are selected by experts from the world of design, manufacturing and product development. AmericasMart Visual Display Award winners are determined by a distinguished panel of independent design and visual merchandising experts.

Connect with suryasocial on: Facebook, Pinterest, Houzz, Instagram, Twitter, YouTube, Google+

About ICON HONORS
With a stable of more than 50 honorees selected through rigorous judging from among thousands of submissions and nominations recorded over its first four years, ICON HONORS recognizes the highest levels of professional and personal accomplishment. Submissions and nominations are fielded across an array of categories. ICON HONORS are conferred annually in July in conjunction with The Atlanta International Gift & Home Furnishings Market. For more information, visit www.americasmarticonhonors.com.

About AmericasMart
AmericasMart Atlanta is the nation’s only global wholesale marketplace housing the world’s single-largest collection of home, gift, area rug and apparel merchandise. The largest of AmericasMart’s 14 annual Markets and shows, The Atlanta International Gift & Home Furnishings Market and The Atlanta International Area Rug Market in January and July are the ignition switch for global retailing with buyers from every U.S. state and more than 90 countries discovering product in more than 1,400 showrooms and more than 2,500 temporary exhibiting companies. Located in downtown Atlanta, the AmericasMart complex contains more than seven million square feet of space. For more information, visit www.AmericasMart.com.

SURYA EMPLOYEES STEP UP TO HELP LOCAL COMMUNITY DURING HABITAT FOR HUMANITY "BUILD DAY" 7.10.14


CALHOUN, Ga. — July 10, 2014 — Twenty Surya employees and their family members recently participated in a Habitat for Humanity home build in the Calhoun, Georgia area. The Surya team rolled up their sleeves, volunteering their time and energy on a Saturday to help landscape the new home, which is scheduled to be completed by early fall. The project is part of an initiative by Habitat for Humanity of Gordon County, Georgia.

“At Surya, we are unified in our commitment to serving the communities in which we live, work and serve each day,” said Satya Tiwari, president, Surya. “Participating in the Habitat for Humanity project not only provides us with the opportunity to support our neighbors in Calhoun but also builds our team spirit through a shared undertaking that will make a lasting difference.”

Tiwari, who grew up in a small village in Northeastern India understands the importance of helping local communities. Each year, Surya sponsors a number of initiatives in the villages where its weavers reside, including providing 7,300 schoolchildren in rural India with nutritious lunches via Akshaya Patra and donating high school scholarships for 200 Indian girls through East Meets West. The company also sponsors educational and vocational training for 160 students through Project Mala.

Surya looks forward to participating in a local Habitat for Humanity project again in the near future, with plans to volunteer on an ongoing basis.

To learn more about Surya’s commitment to social responsibility, visit www.surya.com/social-responsibility.

About Habitat for Humanity of Gordon County
Habitat for Humanity of Gordon County is a nonprofit housing ministry that builds affordable, structurally sound homes for low income families in the community. Partner families are selected based on their need, ability to repay a no-interest mortgage, and willingness to partner with Habitat. They invest hundreds of hours of labor—sweat equity—into building their own homes and the homes of others. Because the houses are built with volunteer labor and some donated materials, mortgage payments are very affordable for partner families. Their mortgage payments provide the funds to build even more houses in the community. For more information, visit www.gordonhabitat.org.

SURYA TO INTRODUCE ARRAY OF NEW LOOKS AT ATLANTA & LAS VEGAS MARKETS 6.30.14


CALHOUN, Ga. — June 30, 2014 — Surya will debut a number of inspired new home accessory collections at the upcoming summer markets. Reflecting a wide spectrum of innovative constructions, material combinations, colors palettes and styles, the latest designs will be artfully displayed in Surya’s showroom at the Atlanta International Gift & Home Furnishings Market (AmericasMart 11-A-1) and Las Vegas Market (WMC C-400).

Among the new introductions are several Asian-inspired collections, including colorful, screen-printed silk pillows with Japanese-themed designs and a range of hand-hooked rugs showcasing overscaled bamboo, lattice and floral motifs. Also new are indoor/outdoor rugs featuring graceful koi and abstract designs that resemble Zen sand paintings.

Scandinavian-inspired designs with bright primary hues and simple geometric combinations will be featured alongside several rug collections in the Modern Craft trend, including designs in soft pastels with crochet trims for a feminine take on the trend and geometric designs woven with natural yarns and neon highlights. Textural wall hangings in the Modern Craft style will also make their debut.

In addition, visitors to the Surya showroom can expect to see a number of flatweave rugs constructed of natural fibers combined with touches of viscose and other materials to provide interesting texture and luster. Coordinating jacquard rugs and pillows with global themes, and Art Deco-inspired pillows with simple, satin-stitched embroidered designs will be spotlighted as well.

Rounding out the introductions is Surya’s expanded bedding collection – featuring popular designs by Australian style icon Florence Broadhurst presented in sophisticated, eye-catching colorways.

“Our product development team has worked diligently to create an inviting new range of fashion-forward collections that not only capture the essence of the latest trends but also incorporate novel constructions and techniques not found elsewhere,” said Lynne Meredith, vice president of Product Development, Surya. “We look forward to sharing these innovations with our designer and retailer customers as we continue to add depth and breadth to our product offerings.”

Surya will offer a complimentary catered breakfast and lunch each day, along with hors d'oeuvres and cocktails each evening. Market attendees who pre-register at http://www.surya.com/market-registration/ will be entered for a chance to win an iPad® Mini. Surya’s showroom will be open daily from 8 a.m. to 8 p.m. during both markets.

SURYA TO EXPAND FOOTPRINT AND ADD 200 NEW JOBS 6.25.14

 

CALHOUN, Ga. — June 24, 2014 — Surya has announced plans to invest $33M to build a new corporate office and distribution facility in Cartersville, Ga. Expected to add more than 200 new jobs in the north Georgia area, the expansion will allow the rug and home accessories manufacturer to consolidate shipping and distribution for its multi-category product offerings, creating a highly efficient logistics base and increased operational flexibility.

“During the past several years, we have launched a number of new categories, resulting in significant revenue growth along with a corresponding increase in our employee base and warehouse capacity,” said Satya Tiwari, president, Surya. “At our core, we are focused on providing the best service possible to our designer and retailer customers, and this new facility will not only enable us to optimally serve our growing customer base, but will also offer an inspiring and creative workspace for our employees. The commute for employees residing in the Atlanta area will also be notably reduced, making Surya an even more attractive company for which to work.”

Surya has grown from $2.7M in sales in 2004 to $80M this year and has been recognized by Inc. Magazine as one of America’s fastest growing privately held companies in 2011, 2012 and 2013. The company has one of the fastest fulfillment rates in the industry, with 90 percent of running line products being shipped within 24 hours from order processing.

The new, state-of-the-art, 1,000,000-square-foot facility will include 50,000 square feet of office space and serve as U.S. headquarters for the company’s executive administration, supply chain management, customer support, sales and creative development functions. Surya is expected to break ground on the new building in August 2014.

SURYA ANNOUNCES INAUGURAL SEMI-ANNUAL SALES EVENT 6.17.14


CALHOUN, Ga.—June 17, 2014—Surya is pleased to announce the launch of its first ever semi-annual sales event. To help customers boost store traffic and drive accessories sales during the slower summer months, the rug and home accessories brand is offering a rebate for Surya sales orders written from Aug. 1 through Labor Day.

This special promotion applies to all Surya categories, including rugs/rug pads, pillows, throws, wall decor, accent furniture, lighting, decorative accents and bedding, as well as clearance items. To spotlight Surya products and promote end consumer engagement, the brand has created a multi-faceted POP program, which includes window clings, posters, banners, table tents and other eye-catching promotional pieces. Surya is also launching an integrated national marketing campaign across multiple channels to generate both industry and consumer awareness of the sales event.

“We understand that the summer season can be challenging for our customers and wanted to do something special to show our appreciation for their loyalty,” said Satya Tiwari, president, Surya. “This event is a great way for our customers to offer extremely attractive pricing on thousands of fashion-forward rugs and accessories while increasing sales revenue and attracting new business. We look forward to working with each of our customers to optimize this exceptional sales opportunity.”

To take part in the promotion, customers must register at www.surya/semiannualsale by Friday, July 18. There is minimal to no cost to participate and Surya will provide store sales associates with either online or in-store product training prior to the kick-off of the event.

Market attendees are invited to visit the Surya showroom (open from 8 a.m. to 8 p.m. daily) during the summer markets to see the brand’s latest product introductions and learn more about the semi-annual sale:
  • Dallas Total Home & Gift Market | WTC 560
  • Atlanta International Gift & Home Market | AmericasMart 11-A-1
  • Las Vegas Market | WMC C-400

SURYA HONORED BY DECORATING DEN INTERIORS FOR OUTSTANDING GROWTH 6.10.14


CALHOUN, Ga. — June 10, 2014 — Decorating Den Interiors, North America’s largest interior design and home furnishings franchise company, has recognized Surya for Outstanding Growth in 2013. The newly created award, which honors a supplier achieving significant sales momentum during the year, was presented to Surya at Decorating Den Interiors’ 45th annual conference and supplier market held recently in San Diego.

“We are honored to receive this important award from Decorating Den Interiors, a company who shares our commitment to create beautiful and inspired living spaces while delivering the highest level of customer service,” said Satya Tiwari, president, Surya. “The award not only reaffirms our strategy to become a single source provider of home accessories across a broad range of styles and price points, but is also a great testament that customers find value in partnering with us to solve their design needs. We look forward to an even stronger 2014.”

A member of the company’s preferred supplier program, Surya is a popular resource for Decorating Den Interiors franchisees when selecting fashion-forward rugs and home accessories for their interior design projects. Surya’s association with the franchise company continues to evolve, and this recognition for strong sales performance further solidifies the successful partnership between the two companies.

About Decorating Den
Founded in 1969, Decorating Den Interiors design professionals represent more than 85 home furnishings suppliers offering furniture, case goods, accessories, lighting, floor and wall coverings, draperies and other hard and soft window treatments. Using their trademark ColorVan©, they take samples directly to the client’s home or office, provide complimentary design consultations, and personally see projects through to completion. To learn more, visit www.decoratingden.com.
 

SURYA LAUNCHES #SPOTTEDWITHSURYA INSTAGRAM CONTEST 5.28.14


CALHOUN, Ga. — May 28, 2014 — From now through June 20, 2014, rug and home accessories brand Surya Invites designers and retailers to Instagram a photo of themselves with a Surya tote bag in an interesting or unusual location for a chance to win free Surya products. Surya hands out thousands of colorful jute tote bags at various markets and events each year and wants to see all of the fun places that people take its bags.

The following prizes will be awarded to the three most creative and original entries:
       1st Prize: $1,000 worth of Surya products
       2nd Prize: $500 worth of Surya products
       3rd Prize: $250 worth of Surya products

To take part in the contest, entrants must:
       1. Follow @suryasocial on Instagram
       2. Post a photo of themselves with a Surya tote bag in a novel or original location
       3. Mention @suryasocial and tag #SpottedwithSurya

“At Surya, we recognize the importance of using sustainable materials whenever possible,” said Satya Tiwari, president, Surya. “With this in mind, we have designed our reusable tote bags to be both eye-catching and eco-friendly, providing a smart and stylish alternative to plastic shopping bags. We look forward to viewing the entries on Instagram and discovering the many places people are carrying Surya tote bags.”

Each photo counts as one entry, with a limit of two entries per Instagram account. Instagram users who submit a valid entry agree to allow Surya to use the photo as it pertains to the #SpottedwithSurya contest. Prizes shown reflect retail value of merchandise. The contest will close at midnight EST on June 20, 2014, and winners will be contacted via Instagram.

Launched in 2013, Surya’s Instagram page has more than 3,600 followers.
 

SATYA TIWARI NAMED EY ENTREPRENEUR OF THE YEAR 2014 AWARD FINALIST 5.21.14


CALHOUN, Ga. — May 21, 2014 — Satya Tiwari, president of Surya, a progressive manufacturer of area rugs and home accessories, has been named a finalist for the EY Entrepreneur Of The Year™ 2014 Award in the Southeast region. This prestigious award recognizes entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance and personal commitment to their businesses and communities. Under Satya’s leadership, Surya has grown from $2.7M in sales in 2004 to more than $80M last year and has been recognized by Inc. Magazine as one of America’s fastest growing privately held companies for three consecutive years.  

With the goal of creating a one-stop shop for coordinating, fashion-forward home accessories, Satya continues to push the envelope to drive innovation both at Surya and within the home furnishings industry. Reflecting his entrepreneurial spirit, he has incrementally added new categories to Surya’s initial rug line – doubling marketing spend and expanding product offerings at a time when many companies have cut marketing and operating budgets. Similarly, rather than outsource the product development function, Satya has invested in a robust in-house team to accelerate the product development cycle and quickly bring to market fresh, leading edge designs.

“At its core, Surya is focused on helping our customers optimally meet their customers’ needs by offering highly relevant, on-trend home accessories for all lifestyles and budgets,” said Satya Tiwari, president, Surya. “Our exceptional growth would not be possible without our team of dedicated employees, both in the U.S. and India, who share in this commitment and work tirelessly each day to make sure our customers’ expectations are not only met but exceeded. I am honored to be a finalist for the Ernst & Young Entrepreneur of the Year Award and to be in the company of some of the Southeast region’s most forward-thinking leaders.”  

Surya currently services more than 6,000 retail, design and e-commerce customers and offers over 30,000 products across a range of categories – including rugs, pillows, throws, wall decor, accent furniture, lighting, decorative accents and a recently launched bedding line. The company’s flexible distribution model has resulted in one of the fastest fulfillment rates in the industry, with 90 percent of products shipping within 24 hours.

Award recipients will be announced at a special gala on Thursday, June 26 at the InterContinental Buckhead Hotel in Atlanta. Regional winners go on to compete at the national level. Award winners in several national categories, as well as the EY Entrepreneur Of The Year National Overall Award winner, will be announced at the annual awards gala in Palm Springs, Calif., on Nov. 15, 2014.  

About EY Entrepreneur Of The Year™
EY Entrepreneur Of The Year is the world’s most prestigious business award for entrepreneurs. The unique award makes a difference through the way it encourages entrepreneurial activity among those with potential and recognizes the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global award of its kind, Entrepreneur Of The Year celebrates those who are building and leading successful, growing and dynamic businesses, recognizing them through regional, national and global awards programs in more than 145 cities in more than 60 countries. 

SURYA SET TO EXHIBIT AT 2014 INTERNATIONAL CONTEMPORARY FURNITURE FAIR 5.13.14


CALHOUN, Ga. — May 13, 2014 — Surya is exhibiting at the 2014 International Contemporary Furniture Fair (ICFF) for the first time. The event, which runs from May 17-20 at New York City’s Jacob K. Javits Convention Center, is North America’s premier platform for contemporary design.

Located in booth #2508, Surya will spotlight a collection of its high-end contemporary offerings, including coordinating rugs, pillows, throws, accent furniture and lighting in a variety of rich textures and finishes.

Featured products will include rugs constructed of luxe materials such as banana silk, bamboo, hair-on-hide and New Zealand wool with viscose accents, along with chairs, ottomans and poufs in clean, modern designs. The brand also will showcase its extensive custom rug program – available for more than 3,500 rug designs – which enables customers to get the exact size and look they are seeking.

“American companies often don’t get enough credit for being on the forefront of design and production innovation,” said Satya Tiwari, president, Surya. “At Surya, we are continually raising the bar in product development, translating global trends in unexpected and highly relevant ways. We are excited to share with ICFF attendees our cutting edge designs and sophisticated color palettes, which make it easy to build integrated, on-trend looks that reflect the highest levels of quality, innovation and craftsmanship.”

ICFF attendees are invited to visit Booth #2508 to explore Surya’s latest luxury offerings and custom programs. 
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