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SURYA RELEASES 752-PAGE SPRING CATALOG 4.15.14

Comprehensive catalog showcases 7,000 products across multiple home accessories categories, including newly launched lighting and mirror categories

CALHOUN, Ga. — April 15, 2014 — Home accessories manufacturer Surya released its spring 2014 catalog during the recent High Point Market. Featuring 752 colorful and easy-to-navigate pages, the latest catalog highlights the brand’s full range of coordinating product offerings, including rugs, pillows, throws, art and accent furniture, as well as recently introduced lighting and mirror categories.

Boasting more extensive product photography—including style shots for many collections—and enhanced product details, the in-depth customer resource has been thoughtfully architected to make it easy for designers, retailers and consumers to quickly locate products that meet specific lifestyle and budget needs.

“Our customers are our most valued resource and it is our goal to find ways to help them simplify and grow their business,” said Satya Tiwari, president, Surya. “One of the ways we accomplish this is by constantly raising the bar in the presentation of our products so that customers are not only inspired to create beautiful living spaces but can find the information they need when they need it.”

More than 5,000 rug designs across multiple constructions and price points have been classified into 18 intuitive styles to help facilitate product discovery, while 2,000+ coordinating accessory choices provide almost limitless design options. An expanded Kids rug collection and integrated Indoor/Outdoor section that includes more than 600 rugs, pillows, poufs and art offer additional design flexibility. A Top Sellers section spotlights the brand’s 400 top-selling rugs, guaranteed to be in stock in 5x8 and 8x11 sizes, as well as the 140 top-selling accessories—all of which ship within 48 hours.

A convenient visual index that enables product search by category, color or designer further simplifies product location. Rounding out the catalog are six eye-catching and inspiring trend boards, 10 color boards and 20 designer boards, each offering fresh and innovative ideas to streamline the merchandising and design process.

The Surya catalog is scheduled to mail this week and will also be accessible digitally through Surya’s iPad® app and at www.surya.com

SURYA ADDS FLEXIBLE REWARD OPTIONS TO CUSTOMER LOYALTY PROGRAM 4.03.14

Brand’s customers can now choose to earn popular consumer reward program currencies, including airline miles and hotel points

CALHOUN, Ga. — April 3, 2014Surya has launched an enhanced version of its Surya Rewards customer loyalty program. The expanded program builds upon the company’s existing rewards program, which provides customers with free Surya samples and displays, product discounts and other benefits as they reach key sales milestones.

With the new program – the first of its kind in the industry – customers will have a choice in how they wish to be rewarded. They can choose to earn “Surya Points,” which can be redeemed for Surya products, or to accrue miles or points for their preferred frequent flier or hotel program. Alternately, they can opt to earn Gift Card Points™, which can be redeemed for a wide variety of popular retailer gift cards.

Well-received benefits of the current program, including an entry to win a trip to Surya’s factory in India and donation of a Surya rug to a charitable event on the customer’s behalf, will be carried over into the new program. Surya has also preserved the program’s humanitarian aspect by enabling participants to donate Surya Points to feed children in India through Akshaya Patra, the world’s largest NGO-run mid-day meal program.

“We are excited to provide Surya’s customers with the opportunity to earn miles or points towards many of the programs that they already use on a regular basis,” said Graham Farrell, president of Lift & Shift, the company who will administer the new multi-currency rewards program for Surya. “Surya is known as an innovator in the rug and home accessories industry and this unique program will provide the brand’s loyal customers with an even wider range of benefits, along with a more convenient way to access those benefits.”

Through an interface very similar to those found on popular consumer rewards websites, Surya’s customers will be able to visit the Surya Rewards website and check their rewards account balance 24/7. They also can earn bonus points by taking advantage of special offers that will be listed on the site or sent to them in special Surya Rewards communications.

“Our customers had been telling us that they were looking for more flexibility and convenience in a rewards program and we listened,” said Satya Tiwari, president, Surya. “We always strive to provide our customers with the best service possible and are pleased to be able to recognize their growth and loyalty with broader reward options that better address their needs.”

For more information on the new program, visit www.suryarewards.com.

About Lift & Shift

Lift & Shift provides companies of any type with access to a unique collection of popular reward program currencies that can be used as the basis for effective customer loyalty, reward or incentive programs. The programs are designed to increase the lifetime value of existing customers by retaining them for longer periods of time and securing a larger share of their category spending (LIFT), and to attract new customers to the business (SHIFT). To learn more, visit www.lift-and-shift.com.

SURYA TO LAUNCH EXPANDED LIGHTING COLLECTION AT HIGH POINT MARKET 4.02.14

Brand to showcase more than 100 new lamps in an array of styles, colors, sizes and price points

CALHOUN, Ga. — April 2, 2014 — Surya is set to unveil a significantly expanded lighting collection at High Point Market, building upon a positive response to the brand’s entry into the category last fall. Developed for a range of lifestyles and budgets, the newest offerings further strengthen Surya’s commitment to improve the customer experience by providing a convenient, one-stop home accessories source.

“Our designer and retailer customers have told us that they often struggle to find attractive, high quality and affordable lamp options that reflect the latest design trends,” said Satya Tiwari, president, Surya. “Our lighting line was developed to solve this challenge, providing customers with access to thoughtfully selected products that open up new design possibilities while also generating additional sales opportunities.”

Available in both conventional and oversized options, the robust lighting collection features floor, table and task lamps in a wide array of styles, finishes and materials. Surya has created a dedicated team to manage sourcing, quality control, production and logistics for its lighting offerings as the brand continues to build out the category.

The latest additions bring the total number of products in the lighting collection to 150. Market visitors are invited to explore the inspired new offerings — as well as all of Surya’s product introductions — at Showplace 4100, which will be open daily from 8 a.m. to 8 p.m. 

INDUSTRY VETERAN JIM CURTIN JOINS SURYA AS VICE PRESIDENT OF SALES, NATIONAL ACCOUNTS 4.01.14

CALHOUN, Ga. — April 1, 2014 — Surya announced today the appointment of Jim Curtin as vice president of sales, National Accounts. In his new role, Curtin will oversee the development and growth of the rug and home accessories brand’s national accounts strategy across its multiple product lines, as well as lead the expansion of Surya’s sales initiatives within the floor covering segment.

Prior to joining Surya, Curtin worked for Shaw Industries for more than 22 years in a variety of sales management roles within the floor covering, furniture, rug specialty and buying group channels. He most recently held the position of vice president of sales for the Shaw Living Division.

“We pledge each and every day to serve our customers at the highest level,” said Satya Tiwari, president, Surya. “Bringing Jim onboard further strengthens this commitment while also positioning us to establish a strong foothold with flooring retailers. His impressive track record combined with a wealth of knowledge and longstanding tenure in the floor covering industry will be instrumental in our strategic growth moving forward. We are very excited to have a professional of Jim’s caliber join our team.”

Jim will be based out of Surya’s Calhoun, Ga., offices and report to Satya Tiwari. 

SURYA TO INTRODUCE A NUMBER OF NEW DESIGNER COLLECTIONS AT HIGH POINT MARKET 3.28.14

CALHOUN, Ga. — Mar. 28, 2014Surya will debut a diverse array of new licensee collections at its flagship showroom – Showplace 4100 – during the Spring 2014 High Point Market. Featuring fashion-forward designs and color stories that coordinate with the latest upholstery and paint colors, the new collections further broaden the brand’s offerings across multiple home accessory categories, including rugs, throws, wall decor, accent furniture, lighting and a bedding line that will also be introduced at High Point.

Licensee collections to be launched at market include:

  • Candice Olson – Building upon the success of Surya’s rug collections for the HGTV design personality are three new pillow collections. Constructed of luxe velvet and linen and finished with fine details and intricate beading, the designs exude quiet sophistication.
  • Jill Rosenwald – Hand drawn designs by the ceramic artist come to life in a new natural fiber rug collection. Shaggy hemp in earthen hues creates subtle color variations and a sense of movement.
  • Kate Spain – Eye-catching graphic motifs in a color palette ranging from soft pastels to boldly infused hues bring a sense of relaxed style in new pillow and pouf collections. Colorful hand-tufted and indoor/outdoor rugs round out the introductions.
  • Florence Broadhurst – The iconic Australian designer’s motifs are translated into versatile indoor/outdoor rugs that complement the indoor/outdoor pillows introduced last fall. Also debuting are a new bedding line and coordinating hand-tufted and hand-loomed rugs in rich, tonal colors.
  • Mike Farrell – Playful pillows, along with hand-tufted and indoor/outdoor rugs, incorporate everyday motifs such as bicycles, tire tracks and numbers to give modern spaces a touch of the unexpected.
  • Florence de Dampierre – Classic French elements are juxtaposed with vibrant colors to create a distinctly Parisian feel in a stylish new pillow collection, available in multiple designs and colorways.

“Our designer label collections cover a broad range of colors, textures and design aesthetics, making it easy for the customer to find attractive, high quality products to suit different lifestyles and budgets,” said Lynne Meredith, vice president of product development, Surya. “Our in-house design team works closely with each of our licensees to bring their creations to fruition in appropriate constructions and colorways that express their vision and personality. Each collection is carefully crafted to enhance, complement and coordinate with the Surya product range.”

The new licensee collections will be on display in the Surya showroom – Showplace 4100 – which will be open daily during market from 8 a.m. to 8 p.m. Surya will host a showroom celebration on Sunday, April 6 at 6 p.m. and will serve a complimentary hot breakfast and lunch each day, along with hors d’oeuvres and cocktails each evening. 

SURYA SET TO DEBUT BEDDING LINE AT HIGH POINT MARKET 3.26.14

Expansion into new product category supports brand’s goal to become a single source provider of a full range of coordinating home accessories

CALHOUN, Ga. — Mar. 26, 2014 — Rug and home accessories manufacturer Surya will unveil a new bedding line at the company’s flagship showroom, Showplace 4100, during the Spring 2014 High Point Market. The new line has been designed to coordinate seamlessly with Surya’s rugs, pillows and other accessories, making it easy to create a complete look that flows seamlessly throughout the home environment.

Building upon the success of the Florence Broadhurst line of rugs and pillows, the initial bedding collection will feature several of the iconic designer’s well-loved patterns, including Japanese-inspired floral, Kabuki fan and crane motifs. Each design will be offered in two colorway combinations and will be available as a duvet set with two standard pillow shams in twin, double, queen and king sizes.

“We have been hearing from our customers for a while now that our products are being used within the bedroom setting,” said Satya Tiwari, president, Surya. “At the same time, it’s clear that consumers are no longer looking just to decorate one or two rooms within their homes, but instead want to connect multiple rooms to create a harmonious feeling throughout. Our movement into the bedding category will enable retailers and designers to go beyond the living room conversation and engage customers in discussions about their bedroom decor needs, helping to streamline the shopping process while also providing additional sales opportunities.”

Constructed of luxe 330-thread count cotton sateen, the line will also include matching Euro shams and 18-inch pillows, which can be purchased separately. Further completing the look, Surya is launching a complementary collection of Florence Broadhurst rugs. Available in multiple colorways, the rugs include hand tufted constructions crafted of wool with viscose accents, and plush, hand loomed designs featuring high/low pile for an all-over dimensional effect.

Market visitors are invited to explore Surya’s new bedding line — as well as the brand’s introductions across multiple categories — at Showplace 4100, which will be open daily from 8 a.m. to 8 p.m. 

SURYA ANNOUNCES EVENTS FOR SPRING 2014 HIGH POINT MARKET 3.20.14

Line-up includes panel discussion featuring Jennifer Flanders, one of HGTV’s Real Designing Women and Shay Geyer, High Point Market Style Spotter

CALHOUN, Ga. — Mar. 20, 2014 — Rug and home accessories manufacturer Surya will host several fun-filled and informative events at its flagship showroom, Showplace 4100, during this April’s High Point Market. The interactive sessions will enable attendees to learn valuable design tips and explore the latest trends while exchanging ideas with peers – all in a comfortable and relaxed setting.

Surya’s events commence on Sunday evening with a party celebrating the brand’s debut of an additional product category, as well as a number of exciting new collections. A panel discussion on leveraging technology to create winning floor plans will take place on Monday evening followed by a “colorful” CEU session from Sherwin-Williams on Tuesday afternoon. Events include:

  • Spring Showroom Celebration | Sunday, April 6 at 6 p.m. – Market participants are invited to mingle with retailers, designers and the Surya team to celebrate the latest styles in home fashion – all while enjoying an open bar and hors d’oeuvres, along with a DJ and dancing.
  • Design Presentations That Sell | Monday, April 7 at 4 p.m. – During this Design Tech Summit panel, Jennifer Flanders, one of HGTV's Real Designing Women, Shay Geyer, Good Morning Texas design expert and High Point Market Style Spotter, and design technology firms Autodesk and 3Dream will discuss ways to apply the latest technology to generate quick, easy and beautiful floor plans and interiors.
  • Seeing Red | Tuesday, April 8 at 2 p.m. – After blue, red is the most popular color in the world. This CEU course, presented by Sherwin-Williams, will take attendees through the history of red, give them a better understanding of the symbolism, psychology and physiology associated with the hue and illustrate how red shines in home interiors. (IDCEC approved for 1 CEU)

“We strive to simplify the design process for our customers by offering a wide array of highly relevant, on-trend products spanning multiple categories and price points,” said Satya Tiwari, president, Surya. “Echoing that sentiment, our market events have been thoughtfully developed to provide attendees with useful knowledge from industry leaders that will make it easier for them to create inspired and statement-making living spaces for their customers – regardless of lifestyle or budget.”

In addition to scheduled events, Surya will offer a complimentary hot, catered breakfast and lunch each day, along with hors d'oeuvres and cocktails each evening. Market attendees who register at http://www.surya.com/market-registration/ by Friday, March 28 will be entered for a chance to win a trip for two to The Bahamas. Surya’s showroom at Showplace 4100 will be open daily from 8 a.m. to 8 p.m. during market.

 

SURYA PLEDGES SUPPORT TO HELP VETERANS RESOLVE CHRONIC PAIN AND RETURN TO DAILY LIVES 3.13.14

CALHOUN, Ga. — Mar. 13, 2014 — Rug and home accessories brand Surya has announced its support of the Veteran Pain Program, an initiative of Minnesota-based BFW Charities that provides medical grants to military veterans to help them access the treatment necessary to relieve chronic pain and move on to lead productive lives. Through a generous financial contribution to the program’s “Helping 100 Veterans in 100 Days” initiative, Surya will enable three veterans to receive therapeutic treatment for three months.

“Our goal is to help veterans return to their daily routines as quickly and healthy as possible, using the latest medical technologies and best practices,” said Doug Huseby, founder of BFW Charities and owner of Becker Furniture World. “In many cases, we’ve seen veterans who had resigned themselves to a life of discomfort emerge from treatment with significantly reduced pain and renewed hope for the future. We are grateful to Surya for its commitment to help those who have dutifully served our nation live the best lives possible.”

Veterans who meet the program’s requirements are awarded a grant that can be used for treatment at The Ultimate Wellness Center locations in Becker or Minnetonka, Minn. A mobile unit has recently been added, giving veterans without transportation the opportunity to take advantage of the program. To date, the Veteran Pain Program has provided treatment to more than 250 Minnesota veterans with service-related disabilities, and Huseby hopes to expand the initiative nationwide.

“Surya has a longstanding history of contributing to the social and economic welfare of the communities that we serve,” said Satya Tiwari, president, Surya. “We have the utmost respect for our nation’s veterans and welcome the chance to make a lasting difference in the lives of those who have sacrificed so much for our country and who might not otherwise have access to treatment for their pain.”

To learn more about Surya’s other social responsibility initiatives, visit www.surya.com/social_responsibility.

About BFW Charities
BFW Charities is a non-profit 501(c)(3) organization dedicated to doing health research and providing grants, services and basic home furnishings to people in local communities, as well as abroad. The organization operates through three dynamic programs: Medical Research and Grants, Furnishing Achievements and the Samaritan Group. Each year, BFW Charities impacts the lives of hundreds of people. The Veteran Pain Program provides medical grants to veterans and military personal for effective treatment of chronic pain, with the goal of helping them to return to their daily lives as quickly and healthy as possible. For more information on BFW Charities and the Veteran Pain Program, visit www.bfwcharities.com

SURYA EARNS “BEST OF HOUZZ 2014” AWARD 2.17.14

Winners determined based on survey and analysis of most popular images among more than 16 million monthly Houzz users

CALHOUN, Ga. — Feb. 17, 2014 — Surya has been awarded Best Of Houzz in the Design category by Houzz, the leading platform for home remodeling and design. Surya was recognized because some of the most frequently “saved” images within the Houzz community in 2013 were designer projects showcasing Surya products, which the rug and home accessories brand featured as a Surya Spaces project on its Houzz page.

“We are honored to be in the company of a select group of designers and organizations recognized by Houzz and the Houzz community for this notable distinction,” said Satya Tiwari, president, Surya. “Our diverse product offering across multiple styles, colors, categories and price points makes it easier for design professionals to provide seamlessly coordinated, on-trend ideas to their customers. We are pleased that so many designers have chosen to include Surya rugs and home accessories in their projects and are sharing these projects via Houzz.”

In recognition of the award, Surya will receive a Best Of Houzz 2014 badge on its profile, reflecting the brand’s commitment to excellence.

“Houzz empowers homeowners to find and hire home building, remodeling and design professionals with the best customer experience and most inspiring and innovative designs,” said Liza Hausman, vice president of community for Houzz. “We’re delighted to recognize Surya among our ‘Best Of’ in the Design category as judged by our community of homeowners and design enthusiasts who are actively remodeling and decorating their homes.”

Surya has built a dynamic social media community across multiple sites where designers and retailers – and their customers – can engage in online discussions, view curated content, participate in product giveaways and share design projects and store promotions. Follow Surya on Houzz: http://www.houzz.com/pro/suryasocial/surya.

About Houzz
Houzz is the leading platform for home remodeling and design, providing people with everything they need to improve their homes from start to finish – online or from a mobile device. From decorating a room to building a custom home, Houzz connects millions of homeowners, home design enthusiasts and home improvement professionals across the country and around the world. With the largest residential design database in the world and a vibrant community powered by social tools, Houzz is the easiest way for people to get the design inspiration, project advice, product information and professional reviews they need to help turn ideas into reality. For more information, visit www.houzz.com

SURYA SELECTS WINNER OF HAWAIIAN GETAWAY FROM THOUSANDS OF SHOWROOM VISITORS DURING WINTER MARKETS 2.12.14

Announces Opportunity for Spring High Point Market Attendees to Win a Trip to The Bahamas

CALHOUN, Ga. — Feb. 12, 2014 — Surya has announced the winner of its winter market Hawaiian vacation giveaway. Chosen by random from qualified entries, the lucky recipient is a buyer from Wisconsin-based Steinhafels, who will receive a four-day/three-night vacation package for two to the island of Oahu with roundtrip airfare and premium hotel accommodations. To be eligible to win, market attendees had to complete a brief online entry form and stop by the Surya showroom in Atlanta, Dallas or Las Vegas.

Surya’s successful winter market season concluded with a solid showing in Las Vegas, where the brand debuted hundreds of new products, as well as additions to popular collections, across a range of home accessories categories. 

“We are pleased to have been able to interact with so many of our customers during the winter market season,” said Satya Tiwari, president, Surya. “Our customers are the reason we’re here and it is by engaging with them on a regular basis and listening to their needs that we are able to continue to deliver the quality products and services that will make them successful. We congratulate the winner of our Hawaiian getaway.”

Surya is giving attendees at this spring’s High Point Market the chance to win a trip for two to luxurious Paradise Island in The Bahamas. Market attendees simply need to RSVP online at http://www.surya.com/market-registration prior to market and present an electronic entry confirmation when visiting the Surya showroom – Showplace 4100 – during market. The winner will be announced in Surya’s Spring Market Pulse newsletter in mid-April 2014.