Launching in summer 2014, BBH Rugs will feature youthful, bright colors and non-traditional patterns
NEW YORK — Nov. 21, 2013 — Bobby Berk Home, the trend-setting home furnishings and decor brand, announced today a new licensing partnership with global rug and accessories manufacturer, Surya. Three collections of rugs will debut in summer 2014, all featuring Bobby Berk Home’s signature mix of bold colors and modern design.
“Bobby Berk's energetic and inspired designs are a natural complement to Surya's existing product portfolio,” said Satya Tiwari, president, Surya. “His hip, minimalistic approach to modern design and clean aesthetic brings a stylish and youthful feel that speaks to comfort and luxury while offering urban appeal. We look forward to working with Bobby to bring his fresh and fashion-forward designs to our customers.”
Bobby Berk commented, “No one has the breadth that Surya has in terms of product, design, merchandising and marketing. They’re the best in the business and I’m thrilled to work with them.”
The licensing partnership will begin with a collection of area rugs, followed by the introduction of additional categories later in 2014.
Bobby Berk Home was founded in 2006 as an online shop and has grown to encompass brick and mortar locations in hip neighborhoods like New York’s SoHo, Midtown Miami and Los Angeles’ Helms Bakery design district. For more on Bobby Berk Home, please visit www.BobbyBerkHome.com.
About Bobby Berk Home
Bobby Berk Home is a definitive resource of affordable luxury for everything bed, bath and home. Since opening in 2006, BBH has emerged as a top source for beautiful modern furniture, accessories and décor via the discerning eye and impeccable style of founder Bobby Berk. At only 32, Berk has taken the world of modern design by storm online, and in his retail locations in New York City, Miami and Los Angeles.
The first BBH home furniture line is composed of upholstered sofas and sectionals, case goods, bedroom and dining room sets all designed and manufactured in the United States. The line is filled with fun shapes and colors and reflects Bobby’s goal of making everyone’s home a happy one. To learn more, visit www.BobbyBerkHome.com.
Division will make its official debut at popular hospitality design trade fair BDNY
CALHOUN, Ga.—Oct. 31, 2013—Surya, a progressive manufacturer of area rugs and home accessories, today announced that it has named Tom Etheridge vice president of the company’s hospitality division. In his new role, Etheridge will manage the brand’s sales, marketing and product direction for the hospitality sector.
With 15 years of hospitality textiles experience, Etheridge brings to his new position an intimate knowledge of the factors driving today's hospitality industry. In 1999, he founded RidgeBrook Rugs, a domestic manufacturer of tufted bath rugs for the hospitality industry and, in 2001, merged RidgeBrook with Lacey Mills, where he continued to supply rugs to the hospitality market.
“The design and quality of Surya’s products is unmatched,” said Etheridge. “As the trend towards focused branding continues to gain momentum in the hospitality industry, Surya has the diverse product mix and custom capabilities necessary to be a true partner with the hospitality design community. The vast majority of our current product line meets or exceeds standard industry testing requirements, and we will continue to develop fresh and relevant rug designs, decorative pillows, art and mirrors that support the evolving needs of hospitality design.”
With more than 4,000 unique designs, Surya offers the largest area rug assortment in the home accessories market, including a vast array of mansion sizes and custom options. An expansive and seamlessly coordinating product selection, along with dynamic search tools and continuous access to real-time inventory at surya.com, makes it easy for designers and purchasers to specify products, simplifying the design process.
“We are very pleased to welcome Tom to our team,” said Satya Tiwari, president, Surya. “His deep understanding of the hospitality industry and rug design coupled with his tenacity, strategic insight and leadership skills will be instrumental in guiding Surya as we further expand into this new and exciting market.”
Added Etheridge, who will report to Tiwari, “As the industry trends towards hard surface flooring with rugs, we are committed to providing the products and services necessary to be the number one source in this category. We are not a residential company with a passing interest in this segment. We are here to stay.”
Surya will exhibit its hospitality offerings at BDNY (Boutique Design New York), being held from Nov. 10-11, 2013 in New York City in conjunction with the International Hotel, Motel + Restaurant Show. Attendees are invited to visit Surya at Booth #737.
CALHOUN, Ga. — Oct. 21, 2013 — Surya, a progressive manufacturer of area rugs and home accessories, has debuted a new line of rugs and accessories from noted designer Lotta Jansdotter at High Point Market. Weaving together elements of simple Scandinavian influenced style with products that are handmade yet modern, Lotta’s refined organic pattern designs have earned her international acclaim. Her collections for Surya include a selection of hand tufted and flat weave wool rugs, along with pillows and poufs—all of which feature her signature hand drawn designs.
Based on an instinctive feel for shape and movement, Lotta’s free-flowing design aesthetic reveals the influence of the natural, cultural and industrial elements of her environment. Her creative application of color, texture and line converges in her new offerings for Surya—providing timeless, sophisticated and distinctive patterns that are symmetrical yet daring in their expression, and well-suited for contemporary lifestyles.
“As a designer, I see myself as an editor—not of words—but of materials, colors, fabric, textures and shapes,” said Lotta Jansdotter, designer and founder of the Lotta Jansdotter brand. “I am drawn to the creation of order and beauty through pattern and am always seeking new mediums in which to apply my designs to bring forth harmony and unity. The partnership with Surya has enabled me to translate the organic forms and motifs that are at the core of my designs into a line of home accessories that will come to live in a variety of environments—and, hopefully, bring a sense of joy and inspiration to the inhabitants of those spaces.”
Lotta’s collections for Surya feature an assortment of inspired designs, ranging from simple, fluid line drawings to cut out patterns and circular motifs—all of which convey movement and grace with punctuations of arresting color.
“Lotta brings to Surya thoughtful and clean designs that are at once classic and modern,” said Satya Tiwari, president, Surya. “We look forward to offering our customers rugs and accessories with her distinctive stamp of style, which conveys not only refinement and simplicity but also authenticity and a deep-rooted appreciation for the beauty that surrounds us.”
The Lotta Jansdotter for Surya collections are on display during the High Point Fall Market, which opened on Oct. 19 and continues through Oct. 24. Market attendees are invited to explore the fresh and modern collections at Surya’s flagship showroom, Showplace 4100, which is open daily from 8 a.m. to 8 p.m.
About Lotta Jansdotter
Heavily inspired by the Scandinavian landscape, as well as the urban landscape in San Francisco, Japanese gardens and foods, Lotta Jansdotter’s designs are fresh, simple, precise and inspired. Lotta launched her company out of her small San Francisco apartment in 1996, quickly establishing a strong grassroots following. Now, she works from her studio in Brooklyn, where she dreams up creative ideas for branded lifestyle products ranging from textiles to tabletop. She has published nine lifestyle and craft books that have been translated into eight languages. Lotta is building her branded collection in her specialty and home goods channels in collaboration with her agency, Moxie & Company. Recently honored as an “Arbiter of Style” by Christies, and featured on design and lifestyle blogs and press worldwide, Lotta’s creativity continues to thrive. To find out more, visit www.jansdotter.com.
Go-to customer resource introduces more than 1,000 fresh, on-trend products along with new accessory categories
CALHOUN, Ga. — Oct. 18, 2013 — Surya, a progressive manufacturer of area rugs and home accessories has released its Fall 2013 Catalog. The dynamic 704-page guide reflects the brand’s addition of 1,000+ new products, as well as several new categories, including mirrors, lighting and accent furniture. Designed to provide a centralized source for viewing rug and accessory options—including those items not available in the store—the catalog has become an indispensable tool that enables retailers and designers to help customers easily find products that meet their lifestyle needs.
More than 4,000 rug designs across multiple price points and constructions are highlighted in the catalog, along with over 1,000 coordinating accessory options, including significantly expanded pillow and wall decor offerings and new indoor-outdoor collections. Ease of navigation has been simplified in several ways. Rugs are now classified into 28 intuitive and easily identifiable styles, making it easy to locate products according to specific design aesthetics and preferences. And, a thoughtfully created visual index enables customers to search for products via category, color or designer.
The editorial portion of the catalog features 16 colorful trend boards to help initiate the design conversation while also providing valuable merchandising ideas. Engaging imagery, including inspirational room scenes, demonstrates how Surya’s range of coordinating accessories can seamlessly tie together a room to create visually engaging and on-trend looks that express personal style.
“At Surya, we are constantly working to improve the customer experience,” said Satya Tiwari, president, Surya. “In addition to introducing fresh new designs across all price points, our intuitive catalog presents a whole world of design possibilities through coordinated accessory stories that inspire customers to create fashion forward living spaces that are uniquely their own.”
Launch builds upon existing partnership with global brand
CALHOUN, Ga. — Oct. 18, 2013 — Surya, a progressive manufacturer of area rugs and home accessories, today announced the debut at High Point Market of an exclusive new line of rugs and throws based upon the designs of the late Australian designer Florence Broadhurst. Years ahead of her time, Broadhurst was a renegade in the design world known for the exotic and iconic patterns found throughout her expansive hand-printed wallpaper collection. These latest product introductions follow the launch this past spring of colorful, boldly patterned pillows from the Florence Broadhurst brand.
Featuring a range of classic motifs re-interpreted in both flat weave and hand tufted constructions, the Paddington and Mount Perry rug collections are inspired by Broadhurst’s adventurous spirit and impeccable eye for scale, pattern and color—evoking a contemporary, yet timeless, feeling. The lush new throw collection features antique lattice motifs in reversible knitted designs crafted of sumptuous 100 percent cotton.
“Stylistically ahead of her time, Florence Broadhurst’s influences were many and broad, and today reflect her ability to remain relevant and respond to divergent trends and tastes,” said Mark Smale, CEO, Signature Design Archive (SDA), managers of the licensing for Florence Broadhurst. “SDA is very careful in the selection of partners for Florence Broadhurst because of the standing and international importance of her design legacy. It is for this reason and Surya’s strong reputation in the industry that SDA are thrilled to be partnering with Surya to interpret Florence Broadhurst’s designs. We believe Surya’s new collections embody the energy, drama and diversity that Broadhurst came to espouse.”
Access to Florence Broadhurst’s drawing archive by select brands within both the home design market and fashion industry has enabled her legacy to live on. “We are excited to expand our partnership with the Florence Broadhurst brand through the addition of beautiful rugs and throws that showcase the designer’s unusual use of color and pattern to create modern looks with a decidedly vintage feel,” said Satya Tiwari, president, Surya. “Florence’s visionary, globally influenced motifs continue to be relevant today and we are pleased to be able to share these enduring and distinctive designs with our retailer and designer customers.”
Surya will also introduce a number of Asian-inspired and lattice motif pillows to its Florence Broadhurst pillow collection, which launched in April 2013.
The new Florence Broadhurst collections will be unveiled during the High Point Fall Market, taking place from Oct. 19 to 24. Market attendees are invited to explore the vibrant range at Surya’s flagship showroom, Showplace 4100, which will be open daily from 8 a.m. to 8 p.m.
About Florence Broadhurst
Born in rural Queensland, Australia in 1899, Florence Broadhurst was an accomplished singer and dancer, a renowned artist and owner of a successful wallpaper company that overtook the Australian market. An adventurous spirit, she spent her life exploring her creativity as she travelled the world – whether it be performing in India, establishing an arts school in China, opening her own dress shop in London or painting works of art back home in Australia.
Portion of proceeds from sale of pink products to be donated to National Breast Cancer Foundation
CALHOUN, Ga. — Oct. 17, 2013 — Surya, a progressive manufacturer of area rugs and home accessories, today announced that the brand is running a “Think Pink” campaign through Oct. 31 in support of Breast Cancer Awareness Month. For the remainder of October, 10 percent of proceeds from the sale of 20 pink Surya products will be donated to the National Breast Cancer Foundation (NBCF) to foster education and research in the fight against breast cancer.
Founded in 1991 by breast cancer survivor Janelle Hail, NBCF continues to grow every year—helping more and more women around the world by educating them about breast cancer and the importance of early detection, and providing free mammograms to those in need.
It is estimated that each year, more than 230,000 women in the United States will be diagnosed with breast cancer and nearly 40,000 will die, making breast cancer the country’s second leading cause of death among women. “Most everyone knows someone who has been impacted by breast cancer in some way – either personally or through a family member, friend or colleague,” said Satya Tiwari, president, Surya. “We are proud to join many other organizations across the nation in the fight to someday soon make the term ‘breast cancer’ obsolete.”
Surya is promoting its Think Pink campaign during High Point Market, and will showcase a selection of eligible pink products in its Showplace 4100 flagship location. Market visitors are invited to explore these products, as well as all of Surya’s colorful new introductions, daily from 8 a.m. to 8 p.m.
About the National Breast Cancer Foundation, Inc.(R)
Recognized as one of the leading breast cancer organizations in the world, the National Breast Cancer Foundation’s (NBCF) mission is to save lives through early detection and to provide mammograms for those in need. A recipient of Charity Navigator’s highest 4-star rating for nine years, NBCF provides women Help for Today…Hope for Tomorrow® through its National Mammography Program, Beyond The Shock®, Early Detection Plan, MyNBCF online support community, and breast cancer research programs. For more information, please visit www.nbcf.org.
CALHOUN, Ga. — Oct. 15, 2013 — Surya, a progressive manufacturer of area rugs and home accessories, today announced that the company will launch an exclusive new line of rugs from the GlucksteinHome brand at the Fall 2013 High Point Market. Based on the luxurious yet accessible design approach of internationally-renowned interior designer Brian Gluckstein’s product company, GlucksteinHome, the new rugs will offer sophisticated and contemporary style at a mid-range price point.
GlucksteinHome’s collections for Surya feature an elegant and refined selection of medium pile, hand-tufted wool rugs. Although the aesthetic is decidedly modern, many designs recall traditional motifs. Rendered in a palette of rich neutrals, the collections are as much about texture as they are about color and pattern. The contemporary designs showcase clean lines and refined tones along with glamorous, streamlined Art Deco references to bring timeless elegance to today’s interiors.
“We chose to partner with Surya because of the company’s use of innovative technologies, as well as its strong reputation in the industry,” said Brian Gluckstein, interior designer and founder, GlucksteinHome. “In addition, Surya’s lifestyle-focused design philosophy and commitment to offering a range of accessory options designed to inspire people within their living spaces felt like a natural fit for GlucksteinHome.”
Gluckstein—who also designs furniture, tabletop, accessories and linens under the GlucksteinHome brand name—is a master of the updated classic, and his new collection for Surya aims to be as timeless as his other offerings. “Brian Gluckstein’s chic and effortless designs are a wonderful addition to Surya’s product portfolio,” said Satya Tiwari, president, Surya. “We are pleased to introduce to our customers this striking selection of rugs, which speaks to understated luxury and upscale appeal while emphasizing comfort and affordability.”
The GlucksteinHome for Surya rug collections will debut during the High Point Fall Market, taking place from Oct. 19 to 24. Market attendees are invited to explore the sophisticated collections at Surya’s flagship showroom, Showplace 4100, which will be open daily from 8 a.m. to 8 p.m.
GlucksteinHome is an affordable line of designer-driven home furnishings created by renowned interior designer Brian Gluckstein. Launched in 1999, GlucksteinHome offers a complete assortment of home furnishings including bedding, bath accessories, dinnerware, furniture, decor, patio and holiday. Designed with a collections approach, GlucksteinHome reflects the luxurious yet functional appeal of Brian Gluckstein's signature interiors with a variety of choices for home decorators. Each GlucksteinHome lifestyle collection is designed to reflect the customer's personal style. The line spans several lifestyle collections in styles ranging from traditional to modern. For more information, visit www.glucksteinhome.com.
CALHOUN, Ga.—Oct. 14, 2013—Home accessories brand Surya today announced that it will introduce a new line of novelty rugs from award-winning, Belgian-based design firm Papilio at High Point Market, taking place from Oct. 19 to 24. The rug collections, each of which features its own distinct and engaging “personality,” combine a unique design aesthetic with recycled materials and unexpected construction techniques to offer fashionable, eye-catching rugs that are as comfortable as they are stylish.
A trendsetter in the European novelty rug market, Papilio believes it is important to give used and discarded materials a second life. The company’s innovative rug designs incorporate exotic fibers such as bamboo, banana and camel wool, along with less common materials like newspaper, Indian saris and old denims, to provide a range of eco-conscious options. The rugs are grouped into lifestyle groups, which are divided into different price points within each lifestyle—making the collections accessible to a variety of consumers and exemplifying Papilio’s philosophy that “design doesn't have to be expensive.”
“Based on the depth of the Surya line, and the level of service the company provides to its expansive customer base, we believe that Surya will be a strong advocate for the marketing of our products within the U.S. while remaining true to the Papilio brand,” said Christophe Vervaeke, vice president of product development, R&D, Papilio. “Like Papilio, Surya is an innovator and is committed to offering its customers products across a range of lifestyles and price points to ensure that they always have access to the latest trends and designs.”
A recipient of a number of international design awards for its recycled rugs, including the Red Dot Design Award and Henry Van de Velde Design Award, Papilio has chosen to offer brand rights for its rugs in the U.S. exclusively to Surya.
“We are excited to partner with Papilio to bring to the U.S. market these stylish and trendsetting European rugs that not only convey a unique design aesthetic but also reflect concern for our environment and sustainability,” said Satya Tiwari, president, Surya. “Papilio’s inspired, forward-thinking approach to design is a natural match for Surya, and we look forward to offering these trend setting collections to our customers.”
Papilio collections making their debut at High Point include:
High Point Market attendees are invited to explore the eclectic and novel collections at Surya’s flagship showroom, Showplace 4100, which will be open daily from 8 a.m. to 8 p.m.
CALHOUN, Ga. — Oct. 11, 2013 — Surya, a progressive manufacturer of area rugs and home accessories, today announced that company president Satya Tiwari has been named the recipient of the 2013 Jerry Gans Memorial Award by the Greater Metropolitan Home Furnishings Association (GMFA). The award is presented each year to an individual in the home furnishings industry who has provided distinguished service to the industry.
Since joining Surya as president in 2004, Tiwari has led the company to consistent year-over-year growth, reaching $64 million in revenues in 2012. Under his guidance, the brand has become a leading provider of rugs and home accessories recognized for its range of diverse product offerings across all price points. Committed to giving back, Surya actively participates in community outreach—supporting nonprofits East Meets West and the Akshaya Patra Foundation, which provide food and other life-changing resources for impoverished students across India and Vietnam.
“We are so pleased that Satya will be accepting the Gans award this year,” notes Andy Gans, for whose father the Award is named. “Satya is widely respected in the home furnishings community, not only for his ability to run a profitable business, but also for being a good friend to his suppliers, and a role model to his employees. His leadership is reflected in the way Surya is perceived in the industry and by its customers.”
“I am truly honored to receive the Jerry Gans Memorial Award,” said Satya Tiwari, president, Surya. “I share this award with our Surya team members who all work very hard each day not only to provide our customers with the most on-trend and innovative products but also the best service possible. On behalf of Surya, I thank the Greater Metropolitan Home Furnishings Association for this important recognition.”
Tiwari will be presented with the award at the GMFA Dinner and Dance, which will be held on Saturday, Dec. 7, 2013 at The Palisadium in Cliffside Park, N.J.
About GMFA The Greater Metropolitan Furnishings Association is a not-for-profit organization designed to foster, promote and protect the interests of retailers, representatives, designers, manufacturers, and service related industries in New York, New Jersey and Connecticut. An affiliate of the representatives’ association IHFRA, GMFA works to foster a spirit of mutual respect and esteem among members in the home furnishings industry, hosts networking and social events, educational seminars, provides valuable discounts and is a voice for industry interests on national, regional and local levels.
About the Jerry Gans Memorial Award The Jerry Gans Memorial Award is given in recognition of an individual who has distinguished himself/herself with deeds and service to the industry. This award was established in the name of Jerry Gans who gave honor and dignity to his profession.
CALHOUN, Ga. — Oct. 9, 2013 — Surya, a progressive manufacturer of area rugs and home accessories, today announced that the company’s Miles for Meals initiative has raised more than $38,000 for Akshaya Patra, one of the world’s largest NGO-run school lunch programs. On Sunday, Oct. 6, 24 Surya employees ran in the Allstate Atlanta 13.1 Marathon to raise funds for the charitable organization, which serves a freshly prepared, nutritious lunch each day to more than 1.3 million children throughout rural India. The program not only helps to reduce hunger and malnutrition, but also provides an incentive for children to attend school.
In 2012, Surya’s president, Satya Tiwari, who himself grew up in a small village in Northeastern India, saw the opportunity to make a difference in the lives of impoverished children and their families and donated $250,000 on behalf of Surya to Akshaya Patra. As a result, thousands of children living in rural Indian villages were given access to healthy meals for an entire year.
The “Miles for Meals” program was launched soon thereafter to help raise additional funds for the organization via participation in a half marathon event. Fifteen Surya employees participated in the inaugural Miles for Meals run in 2012, raising $29,000 to feed more than 1,900 children for the coming year. Backed by the generous support of friends, family, customers and the local community, Surya employees once again ran “with a purpose,” exceeding the program’s 2013 fundraising goal of $35,000 by more than $3,000 to date, providing over 2,500 children with lunchtime meals during the next year.
“Hunger should never be a barrier to education,” said Satya Tiwari, president, Surya. “I extend my heartfelt thanks to each and every person who has contributed their time and money to benefit this important cause. Together, we are able to positively impact the lives of thousands of children and the communities in which they live, one meal at a time.”
In response to the strong outpouring of support for Miles for Meals, Surya has increased this year’s fundraising goal to $40,000 and will continue to accept donations through the end of October. It costs just $15 to feed a child for the entire school year. To learn more about the work of Akshaya Patra and the Miles for Meals program, visit http://www.razoo.com/story/Surya2013.