We wrote earlier this month suggesting that wholesalers and manufacturers could take advantage of Pinterest. Now we have an example for you. Surya, a manufacturer of area rugs and home accessories, launched some pretty awesome design boards on Pinterest last week. It didn’t take long before the company had 148 followers on Pinterest, while its “High Point 2012 Spring” board had 270 followers (as of the morning of April 26).
Surya’s new pin boards on Pinterest are designed to interest potential shoppers. According to the company’s press release, “Surya’s Pinterest boards showcase latest trends in home décor to stimulate prospective shoppers’ imagination and drive traffic to Surya dealers.”
Surya targets designers and home décor shoppers by creating and sharing virtual pinboards on Pinterest, the highly visual social network that is all the rage these days.
Surya has 24 décor boards on Pinterest featuring its spring introductions, designer products and latest colors and trends. The company plans to update their boards regularly, which is recommended to keep shoppers’ interest.
“We have been creating mood boards for years in our catalog, but couldn’t find a simple tool to share digitally,” said Satya Tiwari, president of Surya. “Pinterest is what we were looking for all along, and we are thrilled to make our virtual pinboards easily accessible to Surya community.”
Surya has been expanding its social media presence under the SuryaSocial brand to connect with its customers. Surya posts daily on its Facebook page, which has over 32,400 fans. Sounds like a great plan for many wholesalers and manufacturers with products that are appealing to the eye and need only to be demonstrated.
Engage. Make your pins engaging. Interact with your shoppers on a personal level to build relationships and fans. This can lead to brand loyalty, but you must use the right approach by making your pins relevant and interesting to your audience. Stick to your expertise, and tell your audience what they want to know.
Share. When pinning on Pinterest, be sure to include your images on Facebook and Twitter as Pinterest integrates with both of these sites. This puts your pins on the most important social networks so they’ll be shared far and wide.
Price. When pinning, enter a dollar amount in the description, and the platform will automatically add the price to the corner of the image while listing that pin in the Gifts section of the website. This can greatly expand the visibility of your merchandise. Listing the price also simplifies the purchase process because prospects know the price beforehand.
Optimize. Check out this infographic by Pinnable Business. It tells you everything you need to know to succeed on Pinterest.
In closing, most products sold by wholesalers, manufactures and retailers are essentially visual in nature. Take advantage of this and make Pinterest an extension of your site.
Unemployment numbers came out last week and there’s some positive news to share. 30 states, including GA, saw decrease in unemployment rate. Georgia unemployment rate is down 8 straight months in a row. In a recent Radio interview on the topic on 90.1 FM WABE in Atlanta, Satya commented on how Surya has managed to grow in this market. Surya has seen tremendous growth recently and this would not have been possible without Satya’ leadership and the efforts of each Surya employee and sales rep. Cheers to Surya’s continued success!
© Copyright 2013 Surya, Inc.
