Over the past couple of months, home accessories brand Surya has been announcing exclusive collections with high-profile designers such as Florence Broadhurst, Florence de Dampierre, Peter Som, Kate Spain, Malene B and many others.
Broadhurst, a renowned designer from Australia, created an exclusive line of pillows from her archival designs, inspired by her world travels, passionate love of art and colorful personality. While fashion designer, Som, artfully translated key elements of his popular apparel collections into a series of rug designs... Read full article
This article was featured in The Editor at Large, Published on 05.17.2013
April 23, 2013 (Calhoun, GA) - La-Z-Boy, one of the world's leading residential furniture producers and retailers, recently recognized home accessories brand Surya, with the Vendor Partner of the Year Award during the company's Vendor Appreciation Dinner that took place on April 17th, 2013, in High Point, NC. This annual event brings together key vendors who support La-Z-Boy in the goal of helping its customers to Live Life Comfortably. In lieu of giving a plaque to Surya, La-Z-Boy contributed $500 to Surya's philanthropic partner, the Akshaya Patra Foundation (www.foodforeducation.org), a life-changing meal program that feeds 1.3 million underprivileged children daily in schools across India.
"Our Vendor Partner of the Year Award is the highest recognition the La-Z-Boy Retail Division bestows on our vendor partners," said Dan King, Vice President Retail Division, La-Z-Boy Inc. "Surya earned this honor through consistent execution of our customers' orders, teaming up with our buyers to stay relevant in the market place and by having strong sales performance. In addition, we were very impressed with Surya's commitment to philanthropic efforts and helping those who are less fortunate. We feel very thankful to have a world-class team like Surya helping La-Z-Boy Retail to delight our clients."
Surya's association with La-Z-Boy has grown over the years, and this latest recognition solidifies the long-standing relationship between the two. "We're extremely honored to receive this award from a retailer like La-Z-Boy - a brand that consistently shows such commitment and attentive service to its customers. It reaffirms that the passion we put behind our products and services can directly translate to shopper satisfaction," said Surya President, Satya Tiwari. "This honor also further strengthens our commitment to customer service and our ongoing efforts to develop training and sales tools that simplify the rug and accessory shopping experience."
Surya is currently showcasing its latest product introductions at High Point Spring Market 2013, running through April 25th. All Market visitors are invited to stop by the brand's Showplace 4100 flagship location to explore all of its colorful new styles.
About La-Z-Boy:
Headquartered in Monroe, Michigan, La-Z-Boy has been one of the world's leading residential furniture producers for 85 years. The company manufactures a full line of comfortable products for the living room and family room, including the company's world-famous recliners, reclining sofas and love seats, sleep sofas, modular furniture and leather upholstery, as well as stationary sofas, love seats and chairs. It is a division of La-Z-Boy Incorporated (NYSE: LZB), one of the world's leading residential furniture producers, marketing furniture for every room of the home.
April 21, 2013 (Calhoun, GA) - Home accessories brand Surya announces the launch of its first upholstered accent furniture collection. The spirited new range has made its debut at the company’s flagship showroom, Showplace 4100, during the High Point Spring 2013 Market, April 20 – April 25. A natural extension of the brand’s popular pouf collection, the 50+ piece series is the brand’s initial foray into this growing category.
Hand made in India and retail-priced from $199 to $1,499, the broad range of ottomans, benches and foot stools showcases a myriad of colorful styles. The wool upholstery for the new collection takes its design cues from some of Surya’s best-selling flat weave patterns including bold stripes, geometrics, medallions, chevron and houndstooth.
“Our goal is to be the retailer and designer’s one-stop shop for home accessories. We understand that rugs, pillows and other accessories are often the place where the consumer gets to experiment with a new style or color trend that may be too much of a financial commitment in a large furniture piece. Continuing to expand our offerings into small upholstered goods felt like the next logical step in offering a full range of options to our customer,” says Surya President, Satya Tiwari.
Market visitors are invited to explore this thoughtfully designed collection – as well as all of Surya’s colorful new introductions, during High Point Spring Market 2013, running through April 25th in the brand’s Showplace 4100 flagship location.
April 19, 2013 (Calhoun, GA) – The lines between fashion runway and home décor converge in a sophisticated new collection designed by fashion designer Peter Som in collaboration with home accessories brand Surya. Som has artfully translated key elements of his popular apparel collections into a stunning series of rug designs that will appeal to anyone with a chic, contemporary aesthetic. This new range will be an extension of what he is best known for in the world of fashion – bold patterns and intense palettes, unified through a modern approach to design.
Som says he could not be happier with his collaboration with Surya – noting that the finished pieces are exactly as he had envisioned. “I'm thrilled to partner with Surya on this new collection, because it has enabled me to bring my signature runway prints and patterns to a new area of home décor,” says Som. He also adds “Paired with Surya's renowned expertise, the resulting collection is whimsical, timeless, pretty, and above all, fun. These rugs are the perfect exclamation point to any room.”
“We understand the enormous influence that the fashion industry has on the world of home decor. The way that consumers dress and choose to style their homes are integrally linked – with those ties growing stronger each year. Our new partnership with Peter Som is a reflection of this trend,” says Surya President, Satya Tiwari. He went on to add that “Peter’s reinterpretation of the vivid color palettes and contemporary style synonymous with his runway collections is sure to be a natural fit for the Surya home fashion customer.”
Market visitors are invited to explore all of Surya’s latest introductions during the upcoming High Point Spring Market 2013 taking place from April 20th – April 25th in the brand’s Showplace 4100 flagship location.
About Peter Som:
Originally from San Francisco, fashion designer Peter Som credits his design aesthetic largely to the influence of his architect parents and the eclectic atmosphere of the Bay Area. He attended the Parsons School of Design - where he received the prestigious Isaac Mizrahi Gold Thimble Award. After graduation, Som worked at the fashion houses of both Bill Blass and Tommy Hilfiger. The New York City-based designer launched his own eponymously named line in 2001 – a brand that quickly became known for its thoughtful pairings of bold, bright prints with classic touches, a combination that resonated strongly with the confident, stylish women that have become the core of his customer base. Among his devotees include First Lady Michelle Obama and actresses such as Keira Knightley and Scarlett Johansson. Som first delved into home fashion when he launched a line of bedding with home linens company Sferra in 2011. His collaboration with Surya further expands his foray into décor, with a contemporary range of rugs and coordinating pillows – all with his stylish, confident customer in mind.
April 19, 2013 (Calhoun, GA) —Interior designer, author and product designer Florence de Dampierre will partner in a new collaboration with home accessories brand Surya to create a collection of historical decorative motif-inspired rugs. A Parisian native, her aesthetic is heavily influenced by French design and cultural reference points. Her expertise as a historian all contribute to her Surya collection, which offers a simplified twist on classic French design.
"I look to the past to create modern interpretations of classical designs,” says De Dampierre. “By using colors in unexpected ways, I inject whimsy and form that is pleasing to the eye and comfortable in the home. I am pleased to be associated with Surya, one of the world's leading manufacturers of high quality rugs at affordable prices."
“We are delighted to have Florence de Dampierre joining our team of talented design collaborators,” says Surya President Satya Tiwari, “The fresh approach of her French-inspired collection brings to the marketplace an aesthetic that feels incredibly current while maintaining a nod to classicism.”
The collection will make its debut during the upcoming High Point Spring Market 2013 taking place April 20th – 25th. Surya will host a Designer Spotlight event for Dampierre on Monday, April 22nd beginning at 4pm in the company’s flagship location, Showplace 4100, where this arbiter of French style will share her the inspirations behind the sophisticated range with retailers and designers. All Market visitors are invited to explore this beautiful collection and the rest of Surya’s broad spectrum of new product introductions.
About Florence de Dampierre:
Interior designer, decorative arts historian, and product designer Florence de Dampierre is the owner of Florence de Dampierre Design, with offices in New York City and Litchfield, Connecticut. A former contributing editor of the much loved House & Garden magazine, de Dampierre is also the author of several books, including The Best of Painted Furniture, The Decorator, Chairs: A History, and For French Chic: The Art of Decorating Houses. Her latest book, Walls, details how to use wood paneling, stenciling, wallpaper and other techniques as design elements within the living space. De Dampierre pairs her historical knowledge of interior design and décor with the sophistication of her French roots to craft a thoughtful range of rugs and pillows for Surya that complement the personal aesthetics of many different types of consumer.
April 19, 2013 (Calhoun, GA) – Home accessories brand Surya is pleased to announce an exclusive new line of pillows inspired by the archival designs of the late Australian designer Florence Broadhurst. Her elegant patterns considered ground-breaking decades ago, now convey a look that’s both contemporary and timeless. Surya has been expanding its pillow offering and the introduction of this designer pillow gives designers and retailers a fresh aesthetic for this category.
Broadhurst was known for the bold patterns of her extensive wallpaper collection – inspired by her world travels, passionate love of art and colorful personality. “Florence Broadhurst was one of the most pioneering designers of the 20th century and her vast library of work continues to be as relevant today as when she first created them,” says Surya President Satya Tiwari. “We are delighted to have the opportunity to partner with Florence’s estate to bring some of her most beautiful designs to life again through a new series of colorful, boldly patterned pillows.”
The Broadhurst Pillow Collection for Surya is scheduled to make its debut during the High Point Spring Market taking place on April 20-25, 2013. Market visitors are invited to explore the stand-out style of this colorful new range at the home accessory brand’s flagship showroom, Showplace 4100.
About Florence Broadhurst:
Born in rural Queenlands, Australia in 1899, Florence Broadhurst was an accomplished singer and dancer, a renowned artist and owner of a successful wallpaper company that overtook the Australian market. An adventurous spirit, she spent her life exploring her creativity as she travelled the world – whether it be performing in India, establishing an arts school in China, opening her own dress shop in London or painting works of art back home in Australia.
Considered by many to be ahead of her time, it is not surprising that her bold, globally inspired patterns are still a source of design inspiration for designers today. Even after her death in 1977, her work lives on. Broadhurst’s drawing archive is now being used to create materials for the fashion industry as well as pieces for the home design market, including a new collection of pillows for Surya.
April 12, 2013 (Calhoun, GA) —Surya is pleased to announce a new partnership with Apartment Therapy, one of the leading lifestyle websites focused on the world of interior design and home décor. Surya and Apartment Therapy will be collaborating to provide exclusive in-depth reporting of the upcoming High Point Market. Coverage will include new product introductions, designer interviews and trend reports on the latest in color and design. Apartment Therapy will also live-tweet the market on Twitter at @apttherapy.com
Apartment Therapy founder, Maxwell Ryan, will launch the new partnership with an appearance in the Surya showroom, Showplace 4100, on Sunday April 21st at 4pm for “5 Inspirations for Small Spaces” – where he’ll share useful tips for creating impactful rooms where space is a key concern. "We're delighted to be partnering with Surya for "Live from High Point!", our first ever real-time social media High Point coverage. To kick off, I'll be presenting my latest book Big Book of Small, Cool Spaces, and inviting you all to join me for drinks in the Surya showroom," said Ryan. The first 25 guests at the event will receive autographed copies of this best-selling book.
“There’s a strong current of self-empowered design that Apartment Therapy has nurtured in online users that are passionate about home decor. With its focus geared towards larger metropolitan areas throughout the US, our partnership with the site provides a great opportunity for it’s highly engaged users to discover and explore Surya’s offerings – a range with one of the broadest assortments of rugs and coordinating pillows, poufs, throws and wall art in the industry,” says Satya Tiwari, President of Surya.
High Point market visitors are invited to join Surya and Maxwell Ryan for this exciting and informative event. Check back often for new Surya content updates to the Apartment Therapy site over the coming weeks.
About Apartment Therapy:
Apartment Therapy is built on the premise that a calm, healthy beautiful home is a necessary foundation of happiness and success in the world. The site’s mission, to help people make their living spaces more aesthetically pleasing, healthier and better organized by connecting them to a wealth of resources, ideas and community online. They believe these basic elements of a good home don’t require large amounts of money or space – merely inspiration, connection to the proper resources and the motivation to make a change.
April 11, 2013 (Calhoun, GA) — Beginning now through May 12, 2013, Surya invites customers and Pinterest users to enter for a chance to win a Surya rug and home accessory package of their choosing from themes inspired by travel, fashion or nature. The sweepstakes theme is aligned with Surya’s High Point Market inspiration-themed campaign – which highlights the creative inspirations behind many of Surya's products.
This is the home décor brand’s first “Pin It to Win It” sweepstakes. Itsobjective is to recognize the important role that inspiration plays in the design process, while also driving overall brand awareness. Entrants must create an ‘Inspired Home’ board on Pinterest and pin the featured accessory package they would like to win from Surya’s Inspired Home Sweepstakes board as well as three of their other favorite products from Surya’s Pinterest page or website.
“We love Pinterest. It provides a powerful visual and social platform to engage with our design-focused customer base in new and exciting ways,” says Surya President Satya Tiwari. He also adds “We not only use it as a place to share information and inspiration, but also as a tool to see what resonates with our page followers. That valuable information is then incorporated into our product development process”
Surya’s Pinterest page, launched last year, features over 50 design boards – organized by colors, trends, rooms and designers. The company has over 2,800 followers.
More details on the Inspired Home Sweepstakes are available on Surya’s website at www.surya.com/inspiredhomesweepstakes/.
April 9, 2013 (Calhoun, GA) — Surya is pleased to announce the launch of Kate Spain’s premier collection of colorful area rugs and coordinating pillows. The new range will debut at the upcoming High Point Market, April 20-25, at the company’s Showplace 4100 location. Spain will walk through the collection and share her personal inspirations at a Designer Spotlight event on Sunday, April 21 at 2 pm.
Known for her exuberant color sense and hand-drawn garden-inspired aesthetic, Kate Spain brings a diverse range of influences to her collaboration with Surya. “I’m grateful to be working with Surya’s amazingly talented team. The collection we’ve created pivots on new, organic forms from vibrant ancient cultures and places,” explains Spain. “The Seville and Alhambrarugs evolved from my pottery work in Spanish majolica and from my delight in ceramic tiles from the old and new worlds. The Cuzcodesigns pick up on the explosive colors and ikats in the vibrant woven arts of the Central Andes. The Rivoli series is inspired by the lacework of Ireland and France. The Marseille designs pay homage to the Mediterranean port's leafy boulevards and gardens.”
“Kate Spain’s new collection harmoniously blends the serenity of nature with the vibrant colors and patterns of diverse global cultures,” says Surya President Satya Tiwari. “She delivers a uniquely modern sensibility to the range, with a show-stopping palette that I know our retailers and the design community will love.”
Market visitors are invited to join Kate and the Surya team in celebrating the launch of this spirited new collection during the Designer Spotlight event, beginning at 2pm on Sunday, April 21st at the brand’s Showplace 4100 location.
About Kate Spain: After graduating from the Rhode Island School of Design, Kate Spain designed books for Simon and Schuster as well as children’s accessories. In 2008, her passion for art and design fueled the creation of her own brand, Kate Spain. The Connecticut-based designer works with leading manufacturers to create surface design for a thoughtfully developed range of products including tableware, stationery, textiles, and now a spirited new collection of area rugs and pillows for Surya.
April 8, 2013 (Calhoun, GA) — Rug and home accessories brand Surya announces its schedule of showroom events for the upcoming High Point Spring 2013 Market. This year's theme, Be Inspired, will be explored through a series of design events and training – as well as themed merchandising displays spotlighting the latest colorful trends.
“Surya continues to raise the bar when it comes to delivering the best showroom experience. This market, we have our strongest line up of events that are both, inspiring and informational. We’re striving to create an environment where market visitors can preview the newest products while strengthening their product and merchandising knowledge in the company of like-minded peers,” said Surya President Satya Tiwari. “Our goal is for all visitors to go back home with relevant information that will make them successful in accessory sales.”
All visitors are invited to stop by the Surya showroom, Showplace 4100 throughout Market – open daily from 8am through 6pm. Key events for the High Point Spring Market 2013 include:
Saturday, April 20, 1:30PM Solving Your Design Challenges: A Conversation with Candice Olson – Interior designer and HGTV host of "Divine Design" and "Candice Tells All" Candice Olson answers market visitors' questions about the design & merchandising challenges they face. High Point attendees are invited to RSVP for the event and submit their questions by registering at: http://surya.com/market-registration/. The top 10 questions will be selected prior to the event. Everyone who submitted a chosen question will be invited to speak with Candice at an earlier event and will receive a copy of her latest book, Favorite Design Challenges.
Sunday, April 21, 4PM Apartment Therapy: 5 Inspirations for Small Spaces – Author and Apartment Therapy founder Maxwell Ryan shares tips for creating impactful rooms where space is a key concern. The first 25 guests will receive autographed copies of his best-selling book, Big Book of Cool, Small Spaces.
Monday, April 22, 2PM Retailer Tactics for Maximizing Accessory Sales – A panel of leading retailers from across the country discuss their views on the home accessory category and share strategies for building a profitable accessory program. Key areas of emphasis will include merchandising, promotion and cross-sell tactics using the Surya toolkit of support materials. Panelists include:
Ron Werner, President - HW Home, NHFA 2013 Retailer of the Year.
Matt Huber, VP, Merchandising - Belfort Furniture, NHFA 2012 Retailer of the Year.
Elisa Watson, Accessory Buyer - Hill Country Holdings (Ashley Furniture), #35 on Furniture Today’s 2012 Top 100 Furniture Store List.
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