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BETH LACEFIELD FOR SURYA COLLECTION TO DEBUT AT HIGH POINT MARKET

Mon, 08 Oct 2012 11:06:41 -0000

Atlanta, Georgia – Surya has partnered with designer Beth Lacefield to create a lifestyle collection of area rugs, pillows, poufs and artwork. The Beth Lacefield for Surya collection will make its debut in October at the High Point Market.

Known for her focus on unique details and play on scale and pattern, Beth Lacefield does not disappoint with the exclusive collection for Surya. Featuring nine different color palettes – ranging from bright Dahlia and Tangerine to serene neutrals of Spa and Truffle, the collection is centered around eight flat weave rug patterns. Each design showcases layers of texture, pattern and color, of which have become the hallmark of Lacefield’s style. The Beth Lacefield for Surya collection adds an exciting new dimension to the lineup of products she currently designs, including her printed textile and decorative pillow lines under the Lacefield Designs brand name, as well as licensed art and lighting.

"The approach to this collection was to create a contemporary spin on classic, globally inspired patterns and motifs. This partnership with Surya allows the freedom to translate my aesthetic through limitless techniques and resources. It is exciting to add another layer to my design philosophy of comfortable, approachable and inspired living," states designer Beth Lacefield.

"A collaboration between Surya and Lacefield, two trend forward partners, will bring to market fresh and inspired designs for everyday living," said Satya Tiwari, President of Surya. "Beth Lacefield brings ground breaking design concepts that have not been applied to flat weave rugs, giving it a more artistic, handcrafted look. Her natural elements and trendy style creates a global perspective on traditional living, making this collection very unique."

Surya will feature the entire Beth Lacefield for Surya collection in Showplace, Suite 4100 at the High Point Market from October 13 to 18. Surya is expecting the collection to be well received by its retail and designer customers.

About Beth Lacefield:

Beth Lacefield is the founder and creative director of Lacefield Designs, an Atlanta, Georgia based textile and home accessory company. Building upon her art and interior design background, Beth Lacefield has become a recognized lifestyle brand throughout the home decor industry. Lacefield Designs produces printed textiles, decorative pillows, drapery panels, trims and pendant shades, as well as licensed art and lighting. In addition to the variety of Lacefield Designs branded products, the company also designs and manufactures private label products for national catalog and retail companies. To learn more about Beth Lacefield and Lacefield Designs, visit www.lacefielddesigns.com

CANDICE OLSON TO MAKE SPECIAL SURYA SHOWROOM APPEARENCE DURING HIGH POINT MARKET

Mon, 08 Oct 2012 05:30:06 -0000

October 8, 2012 (Calhoun, GA) — Surya, a leading manufacturer of area rugs and home accessories, is pleased to announce that celebrity designer and HGTV host Candice Olson will make a special appearance at the company’s High Point showroom on Saturday, October 13 at 2pm to discuss the design inspirations behind her popular product line. The appearance will follow an earlier lunch seminar sponsored by International Market Centers and the Carolinas Chapter of the International Furnishings and Design Association entitled - “Modern Meets Traditional.”

The Toronto-based designer is known for creating sophisticated spaces that combine elements of classic design with a fresh, modern twist. The Candice Olson / Surya partnership has steadily grown since its beginnings in 2008. Today, Surya offers retailers a comprehensive Candice Olson home accessories line with over 150 rug styles priced between $399 to $3,000 and over 40 pillow options. This High Point Market will mark also the launch of additional 30 new rugs from the prolific designer.

“We are honored to have Candice visiting our showroom during market,” says Surya President, Satya Tiwari. “Many of our retail and designer customers are passionate followers of her signature aesthetic. It’s a treat to provide them an opportunity to meet her in person and learn more about her approach to product and interior design.”

Surya kicks off an event-filled High Point with Candice’s appearance in their Showplace showroom on Saturday, October 13 beginning at 2pm. The company had a strong showing during the Las Vegas Summer market and is expecting the newly expanded Candice Olson line to create additional excitement within both the retailer and designer communities.

FOUR TIPS IN SHOWROOM DESIGN

Tue, 18 Dec 2012 05:31:21 -0000

You go to Market to buy new products and learn about the new trends, but it is also a great opportunity to get new showroom design inspiration. You need to keep your store fresh to attract today's consumer and manufacturers are often on the cutting-edge of new design trends.

For the last five years, High Point Market Authority has been honoring those manufacturers that excel in providing superior showroom design during the Fall Market Showroom Design Competition. This year's winners are: Bernhardt, Best of Market Award; Surya, Fashion Focus Award; and Four Hands, People's Choice Award.

RetailerNOW caught up with the winners, and got these four tips on how to bring their award-winning ideas into your store. Read more...

Written by Melissa Dressler in Design & Merchandising, Featured Stories

FURNITURE RETAILERS USE ACCESSORIES TO HELP DRIVE SALES

Tue, 21 May 2013 09:24:30 -0000

Surya's president Satya Tiwari (standing, left) moderated a panel discussion with buyers and merchandisers from Belfort Furniture, Hill Country Furniture/Ashley Home Stores, and HW Home in Surya's High Point showroom last month.
Click here to read full article.

This article was featured in Home Accents Today, Published on 05.21.2013
Written by Susan Dickenson

LA-Z-BOY RECOGNIZES SURYA AS VENDOR PARTNER OF THE YEAR FOR ITS OUTSTANDING SERVICE PLEDGE

Tue, 23 Apr 2013 15:12:46 -0000

April 23, 2013 (Calhoun, GA) - La-Z-Boy, one of the world's leading residential furniture producers and retailers, recently recognized home accessories brand Surya, with the Vendor Partner of the Year Award during the company's Vendor Appreciation Dinner that took place on April 17th, 2013, in High Point, NC. This annual event brings together key vendors who support La-Z-Boy in the goal of helping its customers to Live Life Comfortably. In lieu of giving a plaque to Surya, La-Z-Boy contributed $500 to Surya's philanthropic partner, the Akshaya Patra Foundation (www.foodforeducation.org), a life-changing meal program that feeds 1.3 million underprivileged children daily in schools across India.

"Our Vendor Partner of the Year Award is the highest recognition the La-Z-Boy Retail Division bestows on our vendor partners," said Dan King, Vice President Retail Division, La-Z-Boy Inc. "Surya earned this honor through consistent execution of our customers' orders, teaming up with our buyers to stay relevant in the market place and by having strong sales performance. In addition, we were very impressed with Surya's commitment to philanthropic efforts and helping those who are less fortunate. We feel very thankful to have a world-class team like Surya helping La-Z-Boy Retail to delight our clients."

Surya's association with La-Z-Boy has grown over the years, and this latest recognition solidifies the long-standing relationship between the two. "We're extremely honored to receive this award from a retailer like La-Z-Boy - a brand that consistently shows such commitment and attentive service to its customers. It reaffirms that the passion we put behind our products and services can directly translate to shopper satisfaction," said Surya President, Satya Tiwari. "This honor also further strengthens our commitment to customer service and our ongoing efforts to develop training and sales tools that simplify the rug and accessory shopping experience."

Surya is currently showcasing its latest product introductions at High Point Spring Market 2013, running through April 25th. All Market visitors are invited to stop by the brand's Showplace 4100 flagship location to explore all of its colorful new styles.

About La-Z-Boy:

Headquartered in Monroe, Michigan, La-Z-Boy has been one of the world's leading residential furniture producers for 85 years. The company manufactures a full line of comfortable products for the living room and family room, including the company's world-famous recliners, reclining sofas and love seats, sleep sofas, modular furniture and leather upholstery, as well as stationary sofas, love seats and chairs. It is a division of La-Z-Boy Incorporated (NYSE: LZB), one of the world's leading residential furniture producers, marketing furniture for every room of the home.

RUGS DIRECT NAMES SURYA 2012 PARTNER OF THE YEAR

Wed, 18 Jul 2012 15:31:16 -0000

July 17, 2012 (Calhoun, GA) — Surya, a progressive manufacturer of area rugs and home accessories, was named 2012 Partner of the Year at the summer Atlanta Rug Market. Surya is the only manufacturer to have won this award in consecutive years.

Rugs Direct is a leading North American merchant in area rugs, and has been working with Surya since 2003 to expand its online rug selection. Today, Rugs Direct has one of the widest selections of area rugs available for purchase in the U.S. through its e-commerce website, www.rugs-direct.com.

“It is truly an honor to receive this award once again from Rugs Direct," said Satya Tiwari, President of Surya. “A primary focus at Surya is to make sure that our customers, like Rugs Direct, have access to the widest range of applicable designs so that they can better serve the market. We design our rugs and home accessories with today’s shoppers in mind. Our customer-centric focus blended with Rugs Direct’s effective internet technology ensures a very strong partnership and sustainable retail success."

Surya has been collaborating with Rugs Direct for several years. “Surya has some of the best designed rugs in the industry, along with a very broad selection at many different price points. Also, their team really gets what superior customer service means,” said Rugs Direct owner, Randy Kremer. "As we continue to innovate and stay at the leading edge of design, we will look to Surya for continued service and inspiration."

SATYA TIWARI NAMED TO 2012 ATLANTA BUSINESS CHRONICLE’S 40 UNDER 40

Thu, 06 Dec 2012 13:22:28 -0000

December 6, 2012 (Calhoun, GA) — Total home accessory solutions brand Surya is pleased to announce that U.S. company president, Satya Tiwari has recently been named to the 2012 Atlanta Business Chronicle’s 40 Under 40 list. The publication’s 40 Under 40 honors the accomplishments of Atlanta’s most successful young professionals. Honorees must demonstrate leadership, professional achievement and community service. This year more than 500 nominations were received for the award and winners were selected by a committee of former 40 Under 40 alumni.

Since joining his father’s company, Surya in 2004, Tiwari has grown the business twenty-fourfold and made the brand a recognized leader in the rug and home accessories industry. The company has achieved double-digit growth in seven of the last eight years and today, works with more than 60 percent of the top 200 furniture retailers in the U.S. Surya is also deeply dedicated to community stewardship. Today the brand is partnering with nonprofits East Meets West and the Akshaya Patra Foundation – which provide food and other life-changing resources for impoverished youth at schools across Vietnam and India.

"I am thrilled to be a recipient of this year’s 40 Under 40 awards – and finding myself in the company of so many other successful young professionals here in the Atlanta area," says Tiwari about the recent recognition. Surya Tiwari, Satya’s father and company founder also remarked, "Satya has been instrumental in setting the vision for Surya’s growth and I am proud to see his efforts being recognized."

Tiwari and all other 40 Under 40 recipients were recognized at an awards dinner held on Thursday, November 8, 2012 at the Atlanta History Center.

SURYA ANNOUNCES 'INSPIRED' CAMPAIGN FOR HIGH POINT MARKET

Wed, 13 Mar 2013 14:33:47 -0000

March 13, 2013 (Calhoun, GA) — Home accessory brand Surya recently announced its overarching marketing campaign for High Point Market. Taking a cue from High Point’s spring theme, the company is showcasing the myriad of ways that inspiration fuels the home fashion industry and drives the creation of Surya’s wide range of products.

The brand’s upcoming Market advertising campaign, calendar of events, showroom merchandising and displays will all be geared towards spotlighting one powerful word – Inspired.

"Inspiration plays into every aspect of what we do and how we work at Surya," says company president Satya Tiwari. He goes on to add, "it informs both the home accessories we design and how we bring them to the marketplace. Over the years, we continue to find some of our greatest inspiration from our customers - not only in developing the types of products that resonate with their own customers, but also in crafting merchandising and display tools that function with the innovative ways they’re already showcasing and selling products."

Surya’s award-winning merchandising team will unveil new displays highlighting the diverse inspirations behind the company's innovative designs and colorful product palettes. Market kicks off with a globally-inspired party, beginning at 5pm on Sunday, April 21st in the Surya showroom at Showplace 4100. Customers and other High Point Market guests are invited to explore the company's latest product introductions and to join in this celebration of inspiration.

SURYA ANNOUNCES ADDITION OF KURT VON DE BUR

Thu, 05 May 2011 15:00:00 -0000

(Calhoun, GA May 5, 2011) Surya is excited to announce the hiring of Kurt Von De Bur as VP of National Accounts. In his new role, Kurt will be responsible for the development and growth of existing national accounts, as well as developing new business relationships. Kurt will be a part of the newly formed National Accounts division, headed by Sr. VP of National Accounts Paul Sullivan. “Kurt has been a well respected sales leader in our industry for many years”, said Satya Tiwari, President of Surya. “He will bring a wealth of knowledge and experience to our company”.

Kurt formerly was VP of National Accounts for Orian rugs, and prior to that was VP of Sales for United Weavers.

SURYA ANNOUNCES EVENTS FOR HIGH POINT SPRING MARKET

Mon, 08 Apr 2013 07:04:52 -0000

April 8, 2013 (Calhoun, GA) — Rug and home accessories brand Surya announces its schedule of showroom events for the upcoming High Point Spring 2013 Market. This year's theme, Be Inspired, will be explored through a series of design events and training – as well as themed merchandising displays spotlighting the latest colorful trends.

“Surya continues to raise the bar when it comes to delivering the best showroom experience. This market, we have our strongest line up of events that are both, inspiring and informational. We’re striving to create an environment where market visitors can preview the newest products while strengthening their product and merchandising knowledge in the company of like-minded peers,” said Surya President Satya Tiwari. “Our goal is for all visitors to go back home with relevant information that will make them successful in accessory sales.”

All visitors are invited to stop by the Surya showroom, Showplace 4100 throughout Market – open daily from 8am through 6pm. Key events for the High Point Spring Market 2013 include:

Saturday, April 20, 1:30PM Solving Your Design Challenges: A Conversation with Candice Olson – Interior designer and HGTV host of "Divine Design" and "Candice Tells All" Candice Olson answers market visitors' questions about the design & merchandising challenges they face. High Point attendees are invited to RSVP for the event and submit their questions by registering at: http://surya.com/market-registration/. The top 10 questions will be selected prior to the event. Everyone who submitted a chosen question will be invited to speak with Candice at an earlier event and will receive a copy of her latest book, Favorite Design Challenges.

Sunday, April 21, 4PM Apartment Therapy: 5 Inspirations for Small Spaces – Author and Apartment Therapy founder Maxwell Ryan shares tips for creating impactful rooms where space is a key concern. The first 25 guests will receive autographed copies of his best-selling book, Big Book of Cool, Small Spaces.

Monday, April 22, 2PM Retailer Tactics for Maximizing Accessory Sales – A panel of leading retailers from across the country discuss their views on the home accessory category and share strategies for building a profitable accessory program. Key areas of emphasis will include merchandising, promotion and cross-sell tactics using the Surya toolkit of support materials. Panelists include:
Ron Werner, President - HW Home, NHFA 2013 Retailer of the Year.
Matt Huber, VP, Merchandising - Belfort Furniture, NHFA 2012 Retailer of the Year.
Elisa Watson, Accessory Buyer - Hill Country Holdings (Ashley Furniture), #35 on Furniture Today’s 2012 Top 100 Furniture Store List.