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CALHOUN, Ga. — June 30, 2014 — Surya will debut a number of inspired new home accessory collections at the upcoming summer markets. Reflecting a wide spectrum of innovative constructions, material combinations, colors palettes and styles, the latest designs will be artfully displayed in Surya’s showroom at the Atlanta International Gift & Home Furnishings Market (AmericasMart 11-A-1) and Las Vegas Market (WMC C-400).

Among the new introductions are several Asian-inspired collections, including colorful, screen-printed silk pillows with Japanese-themed designs and a range of hand-hooked rugs showcasing overscaled bamboo, lattice and floral motifs. Also new are indoor/outdoor rugs featuring graceful koi and abstract designs that resemble Zen sand paintings.

Scandinavian-inspired designs with bright primary hues and simple geometric combinations will be featured alongside several rug collections in the Modern Craft trend, including designs in soft pastels with crochet trims for a feminine take on the trend and geometric designs woven with natural yarns and neon highlights. Textural wall hangings in the Modern Craft style will also make their debut.

In addition, visitors to the Surya showroom can expect to see a number of flatweave rugs constructed of natural fibers combined with touches of viscose and other materials to provide interesting texture and luster. Coordinating jacquard rugs and pillows with global themes, and Art Deco-inspired pillows with simple, satin-stitched embroidered designs will be spotlighted as well.

Rounding out the introductions is Surya’s expanded bedding collection – featuring popular designs by Australian style icon Florence Broadhurst presented in sophisticated, eye-catching colorways.

“Our product development team has worked diligently to create an inviting new range of fashion-forward collections that not only capture the essence of the latest trends but also incorporate novel constructions and techniques not found elsewhere,” said Lynne Meredith, vice president of Product Development, Surya. “We look forward to sharing these innovations with our designer and retailer customers as we continue to add depth and breadth to our product offerings.”

Surya will offer a complimentary catered breakfast and lunch each day, along with hors d'oeuvres and cocktails each evening. Market attendees who pre-register at http://www.surya.com/market-registration/ will be entered for a chance to win an iPad® Mini. Surya’s showroom will be open daily from 8 a.m. to 8 p.m. during both markets.
 

CALHOUN, Ga.—June 17, 2014—Surya is pleased to announce the launch of its first ever semi-annual sales event. To help customers boost store traffic and drive accessories sales during the slower summer months, the rug and home accessories brand is offering a rebate for Surya sales orders written from Aug. 1 through Labor Day.

This special promotion applies to all Surya categories, including rugs/rug pads, pillows, throws, wall decor, accent furniture, lighting, decorative accents and bedding, as well as clearance items. To spotlight Surya products and promote end consumer engagement, the brand has created a multi-faceted POP program, which includes window clings, posters, banners, table tents and other eye-catching promotional pieces. Surya is also launching an integrated national marketing campaign across multiple channels to generate both industry and consumer awareness of the sales event.

“We understand that the summer season can be challenging for our customers and wanted to do something special to show our appreciation for their loyalty,” said Satya Tiwari, president, Surya. “This event is a great way for our customers to offer extremely attractive pricing on thousands of fashion-forward rugs and accessories while increasing sales revenue and attracting new business. We look forward to working with each of our customers to optimize this exceptional sales opportunity.”

To take part in the promotion, customers must register at www.surya/semiannualsale by Friday, July 18. There is minimal to no cost to participate and Surya will provide store sales associates with either online or in-store product training prior to the kick-off of the event.

Market attendees are invited to visit the Surya showroom (open from 8 a.m. to 8 p.m. daily) during the summer markets to see the brand’s latest product introductions and learn more about the semi-annual sale:

 

CALHOUN, Ga. — June 10, 2014 — Decorating Den Interiors, North America’s largest interior design and home furnishings franchise company, has recognized Surya for Outstanding Growth in 2013. The newly created award, which honors a supplier achieving significant sales momentum during the year, was presented to Surya at Decorating Den Interiors’ 45th annual conference and supplier market held recently in San Diego.

“We are honored to receive this important award from Decorating Den Interiors, a company who shares our commitment to create beautiful and inspired living spaces while delivering the highest level of customer service,” said Satya Tiwari, president, Surya. “The award not only reaffirms our strategy to become a single source provider of home accessories across a broad range of styles and price points, but is also a great testament that customers find value in partnering with us to solve their design needs. We look forward to an even stronger 2014.”

A member of the company’s preferred supplier program, Surya is a popular resource for Decorating Den Interiors franchisees when selecting fashion-forward rugs and home accessories for their interior design projects. Surya’s association with the franchise company continues to evolve, and this recognition for strong sales performance further solidifies the successful partnership between the two companies.

About Decorating Den
Founded in 1969, Decorating Den Interiors design professionals represent more than 85 home furnishings suppliers offering furniture, case goods, accessories, lighting, floor and wall coverings, draperies and other hard and soft window treatments. Using their trademark ColorVan©, they take samples directly to the client’s home or office, provide complimentary design consultations, and personally see projects through to completion. To learn more, visit www.decoratingden.com.