SURYA RELEASES FALL 2017 CATALOG 9.29.17
Surya has announced the release of its most comprehensive catalog to date, featuring 936 pages of more than 60,000 SKUs, an expanded Trends section and an enhanced selection of inspiring lifestyle imagery. The visually appealing yet highly functional Fall 2017 Catalog includes thousands of new accessories across all categories, offering endless options for seamlessly coordinated spaces for any style and budget.
To simplify the search process for customers, products are grouped into major categories – Lighting, Wall Decor, Decorative Accents, Textiles, Accent Furniture, Rugs, and Outdoor – which are then organized by style. Each style is laid out by price from high ($$$$$) to low ($) for targeted searches based on budget. Surya is also providing richer product data, including Pantone® TPX numbers for more categories to ensure accurate color selection.
Visual indexes are available for Surya’s Top Sellers, which include a short list of the company’s go-to products with proven sales traction, as well as for the full line of Surya rugs. Larger images have been incorporated to display the intricate design details of high-end rugs and supplemental zoomed-in close-ups have been provided for mirrors and pillows. The catalog includes significant additions to the company’s machine-made and high-end rug offerings, as well as table, task and floor lamps.
“We have listened to our customers’ feedback and applied it to the contents and organization of our latest catalog,” said Satya Tiwari, president of Surya. “Our goal is to simplify the buying experience and one way we accomplish this is by providing a best-in-class resource that is easy-to-navigate, but also visually stimulating, fueling our customers’ imaginations with ideas for how they can bring their clients’ visions to reality with the full suite of Surya accessories.”
The Fall 2017 Catalog is currently mailing to customers and will make its official debut at High Point Market. To browse a digital version of the fall catalog, visit
www.surya.com/ecatalog or download the Surya app from the Apple App Store. Market attendees can pick up a copy in the Surya showroom, Showplace 4100, which will be open daily from 8 a.m. to 8 p.m., beginning Friday, Oct. 13. Attendees are also encouraged to schedule an appointment with a Surya sales specialist at
www.surya.com/market-registration by Wednesday, Oct. 11.
Click the following links for high-resolution images of the
Fall 2017 Catalog and
Trends.
SURYA TO UNVEIL HUNDREDS OF NEW RUGS ACCESSORIES AT FALL HIGH POINT MARKET, OFFERING LIMITLESS DESIGN POSSIBILTIES 9.21.17
Surya is set to introduce hundreds of new accessories spanning the full spectrum of lifestyles and price points at the upcoming High Point Market. Located at Showplace 4100, the Surya showroom will showcase numerous new hand-tufted, machine-made and hand-knotted rug collections, its largest lighting offering to date, and fresh additions to the pillow, throw, accent furniture, decorative accents, and wall decor lines.
“Providing variety and versatility to our customers is a top priority for us,” said Satya Tiwari, president of Surya. “Our product development team has produced an assortment of accessories that provide accessible options for every style and budget. From the most luxurious, hand-knotted rugs to high-quality, affordable machine-made collections as well as our textile and hardline categories, there are relevant options for any setting. Maintaining a wide and deep product line allows us to continue serving as the one-stop shop for all our customers’ needs.”
Surya’s new handmade rugs capture styles ranging from traditional to global to modern, with the highest quality of craftsmanship.
Classic Nouveau - The Classic Nouveau collection comprises 12 wool, hand-hooked rugs with traditional and updated traditional color palettes in center medallion, floral and bordered patterns.
Courtney - The hand-knotted Courtney rugs showcase wool Soumek with pile construction and fringe detail in cream, black and orange with khaki color palettes.
Diwali - Surya’s Diwali rugs are hand tufted with wool in a medium pile with paisley and center medallion patterns of blues, grays, oranges, pinks, and yellows.
Ethereal - Undyed and reversible, the Ethereal collection is made up of three, 100-percent wool, hand-knotted rugs with updated traditional designs in neutral color palettes.
Fire Work - The updated traditional Fire Work collection has 11 wool, hand-tufted rugs in low pile, vivid floral and medallion designs made of varying shades of red, pinks, blues, yellows, grays, orange, and black.
Gorgeous - The Gorgeous rug collection features hand-knotted traditional floral and bordered designs with a lustrous sheen and modern color palettes including pinks, yellows, aqua, mauve, teal, navy, and neutrals.
Zander - The neutral and brown, hair on hide Zander collection’s three, hand crafted rugs can be paired with the new Zander pillows and poufs for a completely coordinated space.
Surya’s latest machine-made rug collections have been crafted with the most plush of fibers and a variety of color palettes to suit multiple lifestyles.
Aura Silk - Influenced by one-of-a-kind, hand-knotted rugs, the Aura Silk collection includes 20 machine-made rugs in medium pile, Persian designs with bold, bright colors.
Basilica - Surya’s top-selling, machine-made Basilica rug collection has 19 new colorways and designs including small scale, multicolor geometrics and timeless leaf patterns with a high-low pile and lustrous sheen.
Mahal - The soft pile, machine-made Mahal rug collection includes classic designs in traditional blues and rusts with distressing for a vintage appearance and lustrous sheen.
Moroccan Shag - Inspired by the Berber shags of Morocco, the machine-made Moroccan Shag rug collection features the staple black and white colors, while some of the rugs are infused with color for an updated look.
Surya continues to grow its lighting, textile, accent furniture, decorative accents, and wall decor categories to include coordinating color palettes, designs and materials for well-appointed spaces.
Alyssia - The modern glam Alyssia table lamps are made of silver-gilded metal with open trelliage motifs.
Boothe - Surya’s Boothe table and floor lamps have stacked metal and crystal bodies with a flowering effect.
Cooper - The top-selling Cooper lamp collection has five new colorways featuring the hammered, antiqued jar lamp style.
Akira - The Akira pillow collection is made of soft cotton velvet with a pleated design in colors varying from soft aqua, beige and charcoal to new mauve, madder and terracotta.
Andrina - High on glamour, the Andrina pillows are woven with champagne gold, silver and bronze reversible sequins.
Braith - The gray and white, minimal bohemian designs of the Braith pillows have a soft, plush texture and corner tassels.
Yasmine - The Yasmine pillow collection has knife-edge details and a soft, metallic sheen in jewel toned colorways including teal, rust and navy as well as neutral taupe and gray.
India - The India throw collection includes a texture knit design with trendy, statement corner tassels.
Zagros - The Zagros pouf collection captures the essence of handcrafted Southwest design with its traditional kilim patterns and vibrant colors.
Cane Garden - The Cane Garden accent furniture collection caters to the natural aesthetic with its inlaid, bamboo garden stools and coordinating tray accent.
Sausalito - The hand-painted, white to blue ombre effect of the Sausalito decorative accent collection has a ceramic appearance, yet is made of spun bamboo.
Ilene - The bohemian-inspired Ilene mirror features a medium-density fiberboard frame with inlaid bamboo and carvings for a natural aesthetic.
Surya’s showroom at Showplace 4100 will be open daily from 8 a.m. to 8 p.m., beginning Friday, Oct. 13. Market attendees are encouraged to schedule an appointment with a Surya sales specialist at
www.surya.com/market-registration by Wednesday, Oct. 11. For more information about Surya’s accessories, visit
www.surya.com.
For high-resolution images of all the fall new introductions, click
here.
SURYA TO LAUNCH HYPER-DURABLE BELLA-DURA® OUTDOOR RUG COLLECTION AT HIGH POINT MARKET 9.14.17
At High Point Market, Surya will introduce a new line of indoor-outdoor rugs in partnership with the high-performance fabric manufacturer Bella-Dura®. Constructed with Bella-Dura® solution dyed polyolefin, the Maritime rug collection offers exceptional durability, ideal for residential and commercial spaces.
“This is not your typical run-of-the-mill polyolefin,” said Susan Lobel, vice president of marketing and brand development at Bella-Dura®. “Our fiber has been infused with silver ion technology, making it anti-bacterial and mildew-resistant, and has also been engineered to offer greater UV-protection than typical materials. This allows Bella-Dura® polyolefin to stand apart from other fibers and finishes.”
The Maritime collection includes 15 hand-woven, outdoor-safe rugs that are inherently bleach cleanable, stain, pill, and microbe resistant with the ability to endure over 1,500 hours of direct sunlight without fading. Additionally, the Maritime collection is fully sustainable, crafted with the only fiber on the market, synthetic or natural, that begins as a by-product and ends its life as a fully recyclable product. “We designed the Maritime collection with designers, decorative wholesalers, hotels, and cruise lines in mind,” said Lynne Meredith, vice president of product development at Surya.
“We intentionally included a mix of bold and neutral color palettes in striped patterns to appeal to a variety of potential design and lifestyle demands. Bella-Dura®’s incredibly resilient fiber composition makes this one of the strongest and most low-maintenance outdoor safe rug collections in the market.” In addition to the new Maritime rug collection, Surya’s popular Caplin outdoor pillows are also designed with Bella-Dura® fabric.
Surya’s showroom at Showplace 4100 will be open daily from 8 a.m. to 8 p.m., beginning Friday, Oct. 13. Market attendees are encouraged to schedule an appointment with a Surya sales specialist at
www.surya.com/market-registration by Wednesday, Oct. 11. For more information about Surya’s outdoor accessories, visit
www.surya.com/outdoor.