April 23, 2013 (Calhoun, GA) - La-Z-Boy, one of the world's leading residential furniture producers and retailers, recently recognized home accessories brand Surya, with the Vendor Partner of the Year Award during the company's Vendor Appreciation Dinner that took place on April 17th, 2013, in High Point, NC. This annual event brings together key vendors who support La-Z-Boy in the goal of helping its customers to Live Life Comfortably. In lieu of giving a plaque to Surya, La-Z-Boy contributed $500 to Surya's philanthropic partner, the Akshaya Patra Foundation (www.foodforeducation.org), a life-changing meal program that feeds 1.3 million underprivileged children daily in schools across India.
"Our Vendor Partner of the Year Award is the highest recognition the La-Z-Boy Retail Division bestows on our vendor partners," said Dan King, Vice President Retail Division, La-Z-Boy Inc. "Surya earned this honor through consistent execution of our customers' orders, teaming up with our buyers to stay relevant in the market place and by having strong sales performance. In addition, we were very impressed with Surya's commitment to philanthropic efforts and helping those who are less fortunate. We feel very thankful to have a world-class team like Surya helping La-Z-Boy Retail to delight our clients."
Surya's association with La-Z-Boy has grown over the years, and this latest recognition solidifies the long-standing relationship between the two. "We're extremely honored to receive this award from a retailer like La-Z-Boy - a brand that consistently shows such commitment and attentive service to its customers. It reaffirms that the passion we put behind our products and services can directly translate to shopper satisfaction," said Surya President, Satya Tiwari. "This honor also further strengthens our commitment to customer service and our ongoing efforts to develop training and sales tools that simplify the rug and accessory shopping experience."
Surya is currently showcasing its latest product introductions at High Point Spring Market 2013, running through April 25th. All Market visitors are invited to stop by the brand's Showplace 4100 flagship location to explore all of its colorful new styles.
Headquartered in Monroe, Michigan, La-Z-Boy has been one of the world's leading residential furniture producers for 85 years. The company manufactures a full line of comfortable products for the living room and family room, including the company's world-famous recliners, reclining sofas and love seats, sleep sofas, modular furniture and leather upholstery, as well as stationary sofas, love seats and chairs. It is a division of La-Z-Boy Incorporated (NYSE: LZB), one of the world's leading residential furniture producers, marketing furniture for every room of the home.
April 21, 2013 (Calhoun, GA) - Home accessories brand Surya announces the launch of its first upholstered accent furniture collection. The spirited new range has made its debut at the company’s flagship showroom, Showplace 4100, during the High Point Spring 2013 Market, April 20 – April 25. A natural extension of the brand’s popular pouf collection, the 50+ piece series is the brand’s initial foray into this growing category.
Hand made in India and retail-priced from $199 to $1,499, the broad range of ottomans, benches and foot stools showcases a myriad of colorful styles. The wool upholstery for the new collection takes its design cues from some of Surya’s best-selling flat weave patterns including bold stripes, geometrics, medallions, chevron and houndstooth.
“Our goal is to be the retailer and designer’s one-stop shop for home accessories. We understand that rugs, pillows and other accessories are often the place where the consumer gets to experiment with a new style or color trend that may be too much of a financial commitment in a large furniture piece. Continuing to expand our offerings into small upholstered goods felt like the next logical step in offering a full range of options to our customer,” says Surya President, Satya Tiwari.
Market visitors are invited to explore this thoughtfully designed collection – as well as all of Surya’s colorful new introductions, during High Point Spring Market 2013, running through April 25th in the brand’s Showplace 4100 flagship location.
April 19, 2013 (Calhoun, GA) – The lines between fashion runway and home décor converge in a sophisticated new collection designed by fashion designer Peter Som in collaboration with home accessories brand Surya. Som has artfully translated key elements of his popular apparel collections into a stunning series of rug designs that will appeal to anyone with a chic, contemporary aesthetic. This new range will be an extension of what he is best known for in the world of fashion – bold patterns and intense palettes, unified through a modern approach to design.
Som says he could not be happier with his collaboration with Surya – noting that the finished pieces are exactly as he had envisioned. “I'm thrilled to partner with Surya on this new collection, because it has enabled me to bring my signature runway prints and patterns to a new area of home décor,” says Som. He also adds “Paired with Surya's renowned expertise, the resulting collection is whimsical, timeless, pretty, and above all, fun. These rugs are the perfect exclamation point to any room.”
“We understand the enormous influence that the fashion industry has on the world of home decor. The way that consumers dress and choose to style their homes are integrally linked – with those ties growing stronger each year. Our new partnership with Peter Som is a reflection of this trend,” says Surya President, Satya Tiwari. He went on to add that “Peter’s reinterpretation of the vivid color palettes and contemporary style synonymous with his runway collections is sure to be a natural fit for the Surya home fashion customer.”
Market visitors are invited to explore all of Surya’s latest introductions during the upcoming High Point Spring Market 2013 taking place from April 20th – April 25th in the brand’s Showplace 4100 flagship location.
About Peter Som:
Originally from San Francisco, fashion designer Peter Som credits his design aesthetic largely to the influence of his architect parents and the eclectic atmosphere of the Bay Area. He attended the Parsons School of Design - where he received the prestigious Isaac Mizrahi Gold Thimble Award. After graduation, Som worked at the fashion houses of both Bill Blass and Tommy Hilfiger. The New York City-based designer launched his own eponymously named line in 2001 – a brand that quickly became known for its thoughtful pairings of bold, bright prints with classic touches, a combination that resonated strongly with the confident, stylish women that have become the core of his customer base. Among his devotees include First Lady Michelle Obama and actresses such as Keira Knightley and Scarlett Johansson. Som first delved into home fashion when he launched a line of bedding with home linens company Sferra in 2011. His collaboration with Surya further expands his foray into décor, with a contemporary range of rugs and coordinating pillows – all with his stylish, confident customer in mind.
April 19, 2013 (Calhoun, GA) —Interior designer, author and product designer Florence de Dampierre will partner in a new collaboration with home accessories brand Surya to create a collection of historical decorative motif-inspired rugs. A Parisian native, her aesthetic is heavily influenced by French design and cultural reference points. Her expertise as a historian all contribute to her Surya collection, which offers a simplified twist on classic French design.
"I look to the past to create modern interpretations of classical designs,” says De Dampierre. “By using colors in unexpected ways, I inject whimsy and form that is pleasing to the eye and comfortable in the home. I am pleased to be associated with Surya, one of the world's leading manufacturers of high quality rugs at affordable prices."
“We are delighted to have Florence de Dampierre joining our team of talented design collaborators,” says Surya President Satya Tiwari, “The fresh approach of her French-inspired collection brings to the marketplace an aesthetic that feels incredibly current while maintaining a nod to classicism.”
The collection will make its debut during the upcoming High Point Spring Market 2013 taking place April 20th – 25th. Surya will host a Designer Spotlight event for Dampierre on Monday, April 22nd beginning at 4pm in the company’s flagship location, Showplace 4100, where this arbiter of French style will share her the inspirations behind the sophisticated range with retailers and designers. All Market visitors are invited to explore this beautiful collection and the rest of Surya’s broad spectrum of new product introductions.
About Florence de Dampierre:
Interior designer, decorative arts historian, and product designer Florence de Dampierre is the owner of Florence de Dampierre Design, with offices in New York City and Litchfield, Connecticut. A former contributing editor of the much loved House & Garden magazine, de Dampierre is also the author of several books, including The Best of Painted Furniture, The Decorator, Chairs: A History, and For French Chic: The Art of Decorating Houses. Her latest book, Walls, details how to use wood paneling, stenciling, wallpaper and other techniques as design elements within the living space. De Dampierre pairs her historical knowledge of interior design and décor with the sophistication of her French roots to craft a thoughtful range of rugs and pillows for Surya that complement the personal aesthetics of many different types of consumer.
April 19, 2013 (Calhoun, GA) – Home accessories brand Surya is pleased to announce an exclusive new line of pillows inspired by the archival designs of the late Australian designer Florence Broadhurst. Her elegant patterns considered ground-breaking decades ago, now convey a look that’s both contemporary and timeless. Surya has been expanding its pillow offering and the introduction of this designer pillow gives designers and retailers a fresh aesthetic for this category.
Broadhurst was known for the bold patterns of her extensive wallpaper collection – inspired by her world travels, passionate love of art and colorful personality. “Florence Broadhurst was one of the most pioneering designers of the 20th century and her vast library of work continues to be as relevant today as when she first created them,” says Surya President Satya Tiwari. “We are delighted to have the opportunity to partner with Florence’s estate to bring some of her most beautiful designs to life again through a new series of colorful, boldly patterned pillows.”
The Broadhurst Pillow Collection for Surya is scheduled to make its debut during the High Point Spring Market taking place on April 20-25, 2013. Market visitors are invited to explore the stand-out style of this colorful new range at the home accessory brand’s flagship showroom, Showplace 4100.
About Florence Broadhurst:
Born in rural Queenlands, Australia in 1899, Florence Broadhurst was an accomplished singer and dancer, a renowned artist and owner of a successful wallpaper company that overtook the Australian market. An adventurous spirit, she spent her life exploring her creativity as she travelled the world – whether it be performing in India, establishing an arts school in China, opening her own dress shop in London or painting works of art back home in Australia.
Considered by many to be ahead of her time, it is not surprising that her bold, globally inspired patterns are still a source of design inspiration for designers today. Even after her death in 1977, her work lives on. Broadhurst’s drawing archive is now being used to create materials for the fashion industry as well as pieces for the home design market, including a new collection of pillows for Surya.
April 12, 2013 (Calhoun, GA) —Surya is pleased to announce a new partnership with Apartment Therapy, one of the leading lifestyle websites focused on the world of interior design and home décor. Surya and Apartment Therapy will be collaborating to provide exclusive in-depth reporting of the upcoming High Point Market. Coverage will include new product introductions, designer interviews and trend reports on the latest in color and design. Apartment Therapy will also live-tweet the market on Twitter at @apttherapy.com
Apartment Therapy founder, Maxwell Ryan, will launch the new partnership with an appearance in the Surya showroom, Showplace 4100, on Sunday April 21st at 4pm for “5 Inspirations for Small Spaces” – where he’ll share useful tips for creating impactful rooms where space is a key concern. "We're delighted to be partnering with Surya for "Live from High Point!", our first ever real-time social media High Point coverage. To kick off, I'll be presenting my latest book Big Book of Small, Cool Spaces, and inviting you all to join me for drinks in the Surya showroom," said Ryan. The first 25 guests at the event will receive autographed copies of this best-selling book.
“There’s a strong current of self-empowered design that Apartment Therapy has nurtured in online users that are passionate about home decor. With its focus geared towards larger metropolitan areas throughout the US, our partnership with the site provides a great opportunity for it’s highly engaged users to discover and explore Surya’s offerings – a range with one of the broadest assortments of rugs and coordinating pillows, poufs, throws and wall art in the industry,” says Satya Tiwari, President of Surya.
High Point market visitors are invited to join Surya and Maxwell Ryan for this exciting and informative event. Check back often for new Surya content updates to the Apartment Therapy site over the coming weeks.
About Apartment Therapy:
Apartment Therapy is built on the premise that a calm, healthy beautiful home is a necessary foundation of happiness and success in the world. The site’s mission, to help people make their living spaces more aesthetically pleasing, healthier and better organized by connecting them to a wealth of resources, ideas and community online. They believe these basic elements of a good home don’t require large amounts of money or space – merely inspiration, connection to the proper resources and the motivation to make a change.
April 11, 2013 (Calhoun, GA) — Beginning now through May 12, 2013, Surya invites customers and Pinterest users to enter for a chance to win a Surya rug and home accessory package of their choosing from themes inspired by travel, fashion or nature. The sweepstakes theme is aligned with Surya’s High Point Market inspiration-themed campaign – which highlights the creative inspirations behind many of Surya's products.
This is the home décor brand’s first “Pin It to Win It” sweepstakes. Itsobjective is to recognize the important role that inspiration plays in the design process, while also driving overall brand awareness. Entrants must create an ‘Inspired Home’ board on Pinterest and pin the featured accessory package they would like to win from Surya’s Inspired Home Sweepstakes board as well as three of their other favorite products from Surya’s Pinterest page or website.
“We love Pinterest. It provides a powerful visual and social platform to engage with our design-focused customer base in new and exciting ways,” says Surya President Satya Tiwari. He also adds “We not only use it as a place to share information and inspiration, but also as a tool to see what resonates with our page followers. That valuable information is then incorporated into our product development process”
Surya’s Pinterest page, launched last year, features over 50 design boards – organized by colors, trends, rooms and designers. The company has over 2,800 followers.
More details on the Inspired Home Sweepstakes are available on Surya’s website at www.surya.com/inspiredhomesweepstakes/.
Known for her exuberant color sense and hand-drawn garden-inspired aesthetic, Kate Spain brings a diverse range of influences to her collaboration with Surya. “I’m grateful to be working with Surya’s amazingly talented team. The collection we’ve created pivots on new, organic forms from vibrant ancient cultures and places,” explains Spain. “The Seville and Alhambrarugs evolved from my pottery work in Spanish majolica and from my delight in ceramic tiles from the old and new worlds. The Cuzcodesigns pick up on the explosive colors and ikats in the vibrant woven arts of the Central Andes. The Rivoli series is inspired by the lacework of Ireland and France. The Marseille designs pay homage to the Mediterranean port's leafy boulevards and gardens.”
“Kate Spain’s new collection harmoniously blends the serenity of nature with the vibrant colors and patterns of diverse global cultures,” says Surya President Satya Tiwari. “She delivers a uniquely modern sensibility to the range, with a show-stopping palette that I know our retailers and the design community will love.”
Market visitors are invited to join Kate and the Surya team in celebrating the launch of this spirited new collection during the Designer Spotlight event, beginning at 2pm on Sunday, April 21st at the brand’s Showplace 4100 location.
About Kate Spain: After graduating from the Rhode Island School of Design, Kate Spain designed books for Simon and Schuster as well as children’s accessories. In 2008, her passion for art and design fueled the creation of her own brand, Kate Spain. The Connecticut-based designer works with leading manufacturers to create surface design for a thoughtfully developed range of products including tableware, stationery, textiles, and now a spirited new collection of area rugs and pillows for Surya.
April 8, 2013 (Calhoun, GA) — Rug and home accessories brand Surya announces its schedule of showroom events for the upcoming High Point Spring 2013 Market. This year's theme, Be Inspired, will be explored through a series of design events and training – as well as themed merchandising displays spotlighting the latest colorful trends.
“Surya continues to raise the bar when it comes to delivering the best showroom experience. This market, we have our strongest line up of events that are both, inspiring and informational. We’re striving to create an environment where market visitors can preview the newest products while strengthening their product and merchandising knowledge in the company of like-minded peers,” said Surya President Satya Tiwari. “Our goal is for all visitors to go back home with relevant information that will make them successful in accessory sales.”
All visitors are invited to stop by the Surya showroom, Showplace 4100 throughout Market – open daily from 8am through 6pm. Key events for the High Point Spring Market 2013 include:
Saturday, April 20, 1:30PM Solving Your Design Challenges: A Conversation with Candice Olson – Interior designer and HGTV host of "Divine Design" and "Candice Tells All" Candice Olson answers market visitors' questions about the design & merchandising challenges they face. High Point attendees are invited to RSVP for the event and submit their questions by registering at: http://surya.com/market-registration/. The top 10 questions will be selected prior to the event. Everyone who submitted a chosen question will be invited to speak with Candice at an earlier event and will receive a copy of her latest book, Favorite Design Challenges.
Sunday, April 21, 4PM Apartment Therapy: 5 Inspirations for Small Spaces – Author and Apartment Therapy founder Maxwell Ryan shares tips for creating impactful rooms where space is a key concern. The first 25 guests will receive autographed copies of his best-selling book, Big Book of Cool, Small Spaces.
Monday, April 22, 2PM Retailer Tactics for Maximizing Accessory Sales – A panel of leading retailers from across the country discuss their views on the home accessory category and share strategies for building a profitable accessory program. Key areas of emphasis will include merchandising, promotion and cross-sell tactics using the Surya toolkit of support materials. Panelists include:
Ron Werner, President - HW Home, NHFA 2013 Retailer of the Year.
Matt Huber, VP, Merchandising - Belfort Furniture, NHFA 2012 Retailer of the Year.
Elisa Watson, Accessory Buyer - Hill Country Holdings (Ashley Furniture), #35 on Furniture Today’s 2012 Top 100 Furniture Store List.
March 13, 2013 (Calhoun, GA) — Home accessory brand Surya recently announced its overarching marketing campaign for High Point Market. Taking a cue from High Point’s spring theme, the company is showcasing the myriad of ways that inspiration fuels the home fashion industry and drives the creation of Surya’s wide range of products.
The brand’s upcoming Market advertising campaign, calendar of events, showroom merchandising and displays will all be geared towards spotlighting one powerful word – Inspired.
"Inspiration plays into every aspect of what we do and how we work at Surya," says company president Satya Tiwari. He goes on to add, "it informs both the home accessories we design and how we bring them to the marketplace. Over the years, we continue to find some of our greatest inspiration from our customers - not only in developing the types of products that resonate with their own customers, but also in crafting merchandising and display tools that function with the innovative ways they’re already showcasing and selling products."
Surya’s award-winning merchandising team will unveil new displays highlighting the diverse inspirations behind the company's innovative designs and colorful product palettes. Market kicks off with a globally-inspired party, beginning at 5pm on Sunday, April 21st in the Surya showroom at Showplace 4100. Customers and other High Point Market guests are invited to explore the company's latest product introductions and to join in this celebration of inspiration.
January 25, 2013 (Calhoun, GA) — Home accessory solutions brand, Surya was recently honored at the 2013 America’s Magnificent Carpet Awards with two recognitions for excellence in rug design. Produced by AmericasMart® Atlanta, in conjunction with partners Sandow Media (parent of Home Accents Today) and the Oriental Rug Importers Association, the gala event honors the top rug introductions for the year. Held each year during the International Atlanta Area Rug Market, these prestigious awards allow market visitors to explore the Museum of New Introductions, a gallery of the best new designs and constructions from the nation’s top rug manufacturers.
The annual ceremony, presented at the Georgia Aquarium on the evening of Friday, January 11th, honored two of Surya’s more recent design introductions. In the category of Hand-Loomed, Hand-Tufted / Suggested Retail of $8.01-$16.00 per Square Foot, the brand was recognized for BAN-3326 from the Banshee Collection. With its luxurious hand and deconstructed scrollwork motif, the transitional design was noted by judge and respected interior designer Stan Topol for its intriguing use of negative space. Surya also received nods in the Licensee Design / Any Retail Pricecategory for the graphic FAL-1036 from the Fallon Collection by Jill Rosenwald. Awards judge, celebrity designer Kenneth Brown, commented that the flat-weave’s bold geometric pattern in neutral hues of gray and gold was a “great way to bring pattern into a room.”
In regards to the brand’s recognition in product design, Jeffrey L. Portman, Sr., AmericasMart®Atlanta President and Chief Operating Officer noted that Surya’s “forward-reaching product mix, design aesthetic and marketing indicatives define a company both grounded in tradition and compelled to the future.”
“Our team is incredibly honored to receive these recognitions for product design in the Magnificent Carpet Awards hand-tufted and licensee categories. As two of our most popular recent introductions, these pieces reflect the diversity in style, construction and price point that we continually strive to bring to today’s consumer with our coordinating collections of rugs, pillows, poufs and other home accessory goods,” said Surya President, Satya Tiwari.
January 25, 2013 (Calhoun, GA) — AmericasMart® recently honored the achievements in visual presentation of Surya and other permanent and temporary exhibitors showing in its January 2013 Markets. The organization’s Visual Display Awards (VDAs) recognized the achievements of companies across all product collections and categories. Judged by an independent team of visual merchandising experts and adjudicated during the Atlanta International Gift & Home Furnishings Market® and The Atlanta International Area Rug Market® featuring the National Oriental Rug Show, the awards recognized creative excellence for 33 permanent showrooms and 20 temporary exhibits.
According to VDA judging panel, aesthetic and functional highlights of the new Surya space include a “welcoming entrance that is bright, colorful and inviting.” The showroom façade achieves a visual cohesiveness – accented by eye-catching, repetitive logo and tagline graphics surrounding the entire front façade of the space.
Originally located in a smaller space on a rug-geared floor, Surya’s newly launched 11-A-1 showroom welcomed visitors for the first time during the January 2013 Market. Noted for its broad mix of manufacturers, the 11th floor location brings greater convenience for the company’s retail customers -- who are typically shopping market for a wide spectrum of home accessory categories. The space will now be open daily, providing an opportunity for customers in the Southeast region to explore the brand’s full line of products year round.
“On behalf of our team, I’d like to thank the AmericasMart® Atlanta judging committee for including our newly launched showroom in their Visual Display Award honors. We find ourselves in wonderful company with the other recipients selected for this recognition. Our goal in showroom design is always to offer our retailers and designers the best venue to preview new trends in color and design, easily shop the full breadth of the Surya line and hopefully find creative inspiration for their own retail merchandising,” noted the company’s president, Satya Tiwari.
January 8, 2013 (Calhoun, GA) — Rug and home accessories brand, Surya announced an extensive schedule of showroom events for the upcoming Atlanta and Las Vegas Winter Markets. “We’ve developed a series of events that I believe our retailers will find both informative and creatively inspiring. We are also very excited to welcome them into our expansive new Atlanta showroom -- which has allowed us to showcase a more complete range of our product offerings,” said Surya President, Satya Tiwari. Key events for the two upcoming events include the following:
ATLANTA INTERNATIONAL GIFT & HOME FURNISHINGS MARKET January 9 – January 16, 2013 / AMERICASMART 11A1
Thursday, January 10 @ 2pm / Designer Spotlight: Malene B Surya’s latest design collaborator, Malene B shares the style inspirations for her new globally inspired Voyages and Destinations Collections.
Thursday, January 10 @ 4pm / Totally 80’s Flashback Party Surya celebrates the opening of its expansive 11A1 showroom with an 80’s inspired event, complete with themed cocktails, hors d'oeuvres and a DJ playing classics from the era of big hair and legwarmers. A ribbon cutting ceremony will take place shortly before 5pm to officially launch the new space. All market visitors and press are invited to attend.
Friday, January 11 @ 1pm / Lunch & Learn – Surya Rug Basics The company launches its 2013 training series with Rug Basics – a retailer’s guide to the essentials of rug construction and care.
LAS VEGAS MARKET January 28 – February 1, 2013 / WORLD MARKET CENTER B370
Tuesday, January 29 @ 2pm Designer Spotlight: Beth Lacefield Designer Beth Lacefield will walk retailers through her bold new home accessories collection that blends classic tribal motifs with a contemporary palette of neutrals and pop shades.
Tuesday, January 29 @ 4pm Totally 80’s Flashback Party – West Coast Surya’s winter market celebration continues, as the 80’s flashback event moves to Las Vegas. Market visitors are invited for cocktails, hors d’oeuvres and a DJ playing favorite classics.
Wednesday, January 30 @ 1pm Lunch & Learn: Surya Design Solutions The Surya design team shares the latest trends in home fashion and tips for translating them into stylish, engaging retail solutions.
RELAX & RECHARGE @ SURYA SERVED DAILY DURING MARKET HOURS Market visitors are invited to stop by the Surya showroom for complimentary gourmet breakfast and lunch, as well as afternoon cocktail hour with hot hors d’houevres.
December 31, 2012 (Calhoun, GA) — Home accessory solutions brand, Surya recently announced an exclusive partnership with Brooklyn, NY based designer, Malene B. Known for her globally inspired aesthetic, she has gained a strong following in recent years within the design community for her thoughtfully designed custom rugs.
Her passion for world travel and cultural exploration are reflected in Voyages and Destinations, two broad new ranges of flat-weave and hand-tufted area rugs that bring her signature style to the consumer. From the rice paddies of Bali to Carnival celebrations in the Caribbean, the spirited collections transport home decor to faraway places with their globally inspired motifs, unique textures and rich palettes. “Malene B brings an entirely new aesthetic to the Surya brand with her globally inspired design perspective and playful sense of color. Her designs tap into the growing convergence between distinct cultural styles – which I believe will resonate strongly with our retail partners and consumers,” says Surya President, Satya Tiwari.
The collections will make their debut during the upcoming Atlanta International Gift & Home Furnishings Market beginning January 9 – 16, 2012. Surya will be co-hosting an event with Malene B in the home accessory brand’s expansive new showroom, 11-A-1, where she will share her style inspirations with retailers and designers. The catered event begins Thursday, January 10th at 2pm. Surya customers, media and all Market visitors are invited to attend.
The seeds of the Malene B brand were sewn on a trip to Southeast Asia in early 2001. The visit renewed a passion for the diversity of international cultures that she had felt since childhood. She eventually brought her unique vision of global design through rug making to reality in 2008, with the ongoing goal of interpreting the beauty of diverse world cultures into beautiful, functional products for everyday living and workspaces. For Malene B, she feels there is no better place to share her inspirations than through rug design.
December 28, 2012 (Calhoun, GA) — Rug and home accessories manufacturer Surya announces its membership in the Sustainable Furnishings Council. Surya joins a group of progressive home furnishings industry players to promote sustainable practices across all levels of the chain, from manufacturing to the retailer and end-consumer.
The Sustainable Furnishings Council was formed in 2006 to act as a valuable repository of knowledge on a number of issues concerning sustainability and provide up-to-date guidelines for best practices. "We are delighted to have welcomed Surya into Sustainable Furnishings Council membership - they are a dynamic company, bringing unique energy to their product development and marketing efforts. The company's profound commitment to excellence will result in responsibility to the cause, as well as to their customer," says Susan Inglis, Executive Director of the Sustainable Furnishings Council.
Surya has been increasing its collection of products made out of natural materials – recognizing the growing need in the market for sustainable products. “As a home accessories manufacturer, we look for ways to work smarter and eliminate waste wherever possible within the supply chain. Joining the SFC organization will give us more tools to affect industry change and a platform to share valuable information with other manufacturers and retailers,” says Surya President, Satya Tiwari.
Surya will be showcasing numerous rugs and poufs made out of natural materials during the upcoming Atlanta and Las Vegas winter markets. Learn more about the initiatives of the Sustainable Furnishings Council at: www.sustainablefurnishings.org
You go to Market to buy new products and learn about the new trends, but it is also a great opportunity to get new showroom design inspiration. You need to keep your store fresh to attract today's consumer and manufacturers are often on the cutting-edge of new design trends. For the last five years, High Point Market Authority has been honoring those manufacturers that excel in providing superior showroom design during the Fall Market Showroom Design Competition. This year's winners are: Bernhardt, Best of Market Award; Surya, Fashion Focus Award; and Four Hands, People's Choice Award. RetailerNOW caught up with the winners, and got these four tips on how to bring their award-winning ideas into your store. Read more...
Written by Melissa Dressler in Design & Merchandising, Featured Stories
December 10, 2012 (Calhoun, GA) — Surya announces its move to an expansive new 13,500 square foot showroom in Atlanta’s AmericasMart complex. Located at 11-A-1, the new showroom will double the brand’s square footage at the popular rug and home accessories market. "We’re excited about this expansion. The larger space on the home accessory geared 11th floor will allow us to showcase a complete range of Surya’s lifestyle products in a more convenient location," says Surya President, Satya Tiwari.
On an aggressive growth track to expand the company’s reach over the next five years, the Atlanta move follows Surya’s Spring 2012 move into a massive new 26,000 square foot High Point flagship location at Showplace 4100, as well as expansion into smaller regional shows such as the Tupelo Furniture Market. The company’s product breadth has also evolved in recent years to become a complete home accessories solution for retailers – with the addition of pillows, throws, poufs and wall art to coordinate with the brand’s expansive line of area rugs.
"Across every aspect of its brand, Surya epitomizes innovation," notes Jeffrey L. Portman, Sr., AmericasMart Atlanta President and Chief Operating Officer. "Its forward-reaching product mix, design aesthetic and marketing indicatives define a company both grounded in tradition and compelled to the future. We expect to see all of this and more, showcased in Surya’s expanded space," adds Portman. The new space will open its doors for the Atlanta International Gift & Home Furnishings Market® beginning on January 9th.
December 6, 2012 (Calhoun, GA) — Total home accessory solutions brand Surya is pleased to announce that U.S. company president, Satya Tiwari has recently been named to the 2012 Atlanta Business Chronicle’s 40 Under 40 list. The publication’s 40 Under 40 honors the accomplishments of Atlanta’s most successful young professionals. Honorees must demonstrate leadership, professional achievement and community service. This year more than 500 nominations were received for the award and winners were selected by a committee of former 40 Under 40 alumni.
Since joining his father’s company, Surya in 2004, Tiwari has grown the business twenty-fourfold and made the brand a recognized leader in the rug and home accessories industry. The company has achieved double-digit growth in seven of the last eight years and today, works with more than 60 percent of the top 200 furniture retailers in the U.S. Surya is also deeply dedicated to community stewardship. Today the brand is partnering with nonprofits East Meets West and the Akshaya Patra Foundation – which provide food and other life-changing resources for impoverished youth at schools across Vietnam and India.
"I am thrilled to be a recipient of this year’s 40 Under 40 awards – and finding myself in the company of so many other successful young professionals here in the Atlanta area," says Tiwari about the recent recognition. Surya Tiwari, Satya’s father and company founder also remarked, "Satya has been instrumental in setting the vision for Surya’s growth and I am proud to see his efforts being recognized."
Tiwari and all other 40 Under 40 recipients were recognized at an awards dinner held on Thursday, November 8, 2012 at the Atlanta History Center.
November 21, 2012 (Calhoun, GA) — Surya U.S. President, Satya Tiwari was recently recognized by Business to Business magazine during their recent 2012 Atlanta Top 25 Entrepreneurs awards ceremony. Held on November 7th in the Ballroom of the city’s Twelve Hotel, the annual event honored Atlanta’s top individual entrepreneurs. Winners are selected for achievements towards innovative business development within their respective industries and local community.
Business to Business is produced by Business Leader, a company founded in 1989 that produces magazines, e-newsletters, websites, radio programming and a wide range of live events that reach out to over 250,000 executives and key decision makers every month.
2012 marks Tiwari’s second consecutive year for inclusion in the publication’s list of entrepreneurs. His ranking has shifted from 17th to 6th in the organization’s annual breakdown for his vision and the continuing growth of the Surya brand. Under his leadership since 2004, the company has experienced yearly double-digit growth – most recently expanding from $35M to $55M in the last year.
"I’m incredibly honored to be recognized by the Business Leader organization as a part of their list of 2012’s Top 25 Entrepreneurs. I find myself in great company with the other Atlanta area business leaders included. This award inspires me to continue moving the Surya brand forward – exploring innovative new solutions to meet our customers’ needs," says Tiwari. He and the other honorees will also be profiled in the November / December issue of Business to Business magazine.
November 2, 2012 (Calhoun, GA) — Home accessory solutions brand Surya, recently raised money for the life-changing Akshaya Patra organization through it’s own “Miles for Meals” program. The world’s largest NGO-run meal program, the charity serves over 1.3 million children in rural India freshly prepared, nutritious meals every day. For many of them, the Akshaya Patra provided lunch might be their only complete meal for the day. This work also acts as a powerful incentive for parents to keep their children in school.
Surya became involved with the organization earlier in 2012, donating $250,000 – helping to provide thousands of children with healthy meals for an entire year. Surya President, Satya Tiwari decided to use an upcoming local race to further this worthwhile cause. He and a team of Surya employees, all running in the Atlanta AllState Half-Marathon enlisted the help of family, friends, customers and the local community in raising donations for their program – which they’ve dubbed “Miles for Meals.” The group was able to raise over $29,000 – exceeding their initial goal by over $4,000. These valuable donations will in turn, help the organization to feed 1,941 children over the coming year.
“I want to personally thank all of those who donated their time and money towards this amazing cause. Growing up in northern India, I saw the desperate need that still exists in so many communities for the healthy food and educational opportunities that can so easily be taken for granted,” says Tiwari.
The program continues its efforts and anyone interested in placing a donation or learning more about the work of Akshaya Patra is invited to get started on Surya’s Miles for Meals site: www.razoo.com/story/Suryamilesformeals
October 9, 2012 (Calhoun, GA) — Surya, a leading manufacturer of area rugs and home accessories, is pleased to announce the launch of its Surya Spaces Pinterest Contest. The company is inviting customers to submit a photo of an interesting residential project where they have used Surya products. All projects will be showcased on Surya’s Pinterest page: www.pinterest.com/suryasocial
Deadline for submissions is October 18, 2012. Winners will be selected based on the highest number of re-pins during a pre-designated voting period. In addition to prime exposure through Surya’s social media channels, participants can win one the following prizes:
“Pinterest offers consumers and designers the ideal venue to congregate and share design ideas,” said Surya President, Satya Tiwari. “The highly visual social media site is an excellent platform for our customers to promote their design portfolios. Through this contest, Surya can help bring these talented designers and retailers to the attention of 23 million inspiration seekers.”
Surya launched its Pinterest page in April this year. With over 1,200 followers, the company has quickly developed the largest follower base in the industry. Surya has over 30 inspiration boards posted – themed around a broad range of colors palettes, patterns and general design trends.
October 9, 2012 (Calhoun, GA) — As a celebration of unmasking hundreds of new product, Surya has announced that it will host two designer events and a Fall Ball in their newly expanded showroom, Showplace 4100, during the High Point Market. Each event is tailored for market participants to exchange notes on the latest in home décor in a casual and fun setting.
Surya kicks off its events Saturday afternoon with a Chat with Candice Olson and celebrates the unveiling of its fall collection on Sunday with the Fall Ball, featuring a live DJ, dancing, fun masks, an open bar and a catered dinner. Notable events are listed below:
This season, Surya is also excited to show off their new collections – including over 500 new rugs, pillow, poufs and wall art designs. “We hope this party will set the tone for a very productive but fun market. We want to give everyone a break from their hectic appointment schedules and have a chance to just kick back and enjoy themselves” said Satya Tiwari, President.
Surya offers a hot, catered breakfast and lunch in their showroom at Showplace 4100 each day, as well as, hors d'oeuvres and cocktails each evening. Surya showroom is designed to provide market attendees a place to call home during their time at market at High Point.
Atlanta, Georgia – Surya has partnered with designer Beth Lacefield to create a lifestyle collection of area rugs, pillows, poufs and artwork. The Beth Lacefield for Surya collection will make its debut in October at the High Point Market.
Known for her focus on unique details and play on scale and pattern, Beth Lacefield does not disappoint with the exclusive collection for Surya. Featuring nine different color palettes – ranging from bright Dahlia and Tangerine to serene neutrals of Spa and Truffle, the collection is centered around eight flat weave rug patterns. Each design showcases layers of texture, pattern and color, of which have become the hallmark of Lacefield’s style. The Beth Lacefield for Surya collection adds an exciting new dimension to the lineup of products she currently designs, including her printed textile and decorative pillow lines under the Lacefield Designs brand name, as well as licensed art and lighting.
"The approach to this collection was to create a contemporary spin on classic, globally inspired patterns and motifs. This partnership with Surya allows the freedom to translate my aesthetic through limitless techniques and resources. It is exciting to add another layer to my design philosophy of comfortable, approachable and inspired living," states designer Beth Lacefield.
"A collaboration between Surya and Lacefield, two trend forward partners, will bring to market fresh and inspired designs for everyday living," said Satya Tiwari, President of Surya. "Beth Lacefield brings ground breaking design concepts that have not been applied to flat weave rugs, giving it a more artistic, handcrafted look. Her natural elements and trendy style creates a global perspective on traditional living, making this collection very unique."
Surya will feature the entire Beth Lacefield for Surya collection in Showplace, Suite 4100 at the High Point Market from October 13 to 18. Surya is expecting the collection to be well received by its retail and designer customers.
Beth Lacefield is the founder and creative director of Lacefield Designs, an Atlanta, Georgia based textile and home accessory company. Building upon her art and interior design background, Beth Lacefield has become a recognized lifestyle brand throughout the home decor industry. Lacefield Designs produces printed textiles, decorative pillows, drapery panels, trims and pendant shades, as well as licensed art and lighting. In addition to the variety of Lacefield Designs branded products, the company also designs and manufactures private label products for national catalog and retail companies. To learn more about Beth Lacefield and Lacefield Designs, visit www.lacefielddesigns.com
October 8, 2012 (Calhoun, GA) — Surya, a leading manufacturer of area rugs and home accessories, has released its new Fall 2012 Catalog, Surya Square. This popular customer guide has now expanded to 444 pages of product details – one of the most extensive in the industry. The editorial portion of the catalog offers up a fun interview with celebrity designer Angelo Surmelis as well as showcasing the latest trends in color and design.
The comprehensive catalog features over 2,000 rug designs across 15 different lifestyles in all imaginable colors. Based on popular demand, Surya’s expanded flat-weave collection includes 100 new designs with a greater emphasis on poppy colors and bold patterns. Also new in this edition is an expansion of coordinating pillows and poufs, making Surya the one-stop shop for home accessory solutions. Today, Surya carries over 500 pillows and 100 poufs that were designed to pair not only with rugs, but also perfectly complements the latest trends in upholstery.
“At Surya, we are continually raising the bar in product design – bringing to market hundreds of fresh new designs across all price points, in order to meet the buying needs of today’s consumer.” said Satya Tiwari, President of Surya. “Each product in our catalog is heavily stocked to ensure timely delivery and our Quick Ship program guarantees shipment of the company’s top 350 designs within 72 hours.”
Surya will be in Showplace, Suite 4100 at the High Point Market from October 13 to 18. The company had a strong showing at the summer Las Vegas show and is expecting its captivating designs and expanded pouf and pillow lines to create additional excitement within the retailer and designer community.
October 8, 2012 (Calhoun, GA) — Surya, a leading manufacturer of area rugs and home accessories, is pleased to announce that celebrity designer and HGTV host Candice Olson will make a special appearance at the company’s High Point showroom on Saturday, October 13 at 2pm to discuss the design inspirations behind her popular product line. The appearance will follow an earlier lunch seminar sponsored by International Market Centers and the Carolinas Chapter of the International Furnishings and Design Association entitled - “Modern Meets Traditional.”
The Toronto-based designer is known for creating sophisticated spaces that combine elements of classic design with a fresh, modern twist. The Candice Olson / Surya partnership has steadily grown since its beginnings in 2008. Today, Surya offers retailers a comprehensive Candice Olson home accessories line with over 150 rug styles priced between $399 to $3,000 and over 40 pillow options. This High Point Market will mark also the launch of additional 30 new rugs from the prolific designer.
“We are honored to have Candice visiting our showroom during market,” says Surya President, Satya Tiwari. “Many of our retail and designer customers are passionate followers of her signature aesthetic. It’s a treat to provide them an opportunity to meet her in person and learn more about her approach to product and interior design.”
Surya kicks off an event-filled High Point with Candice’s appearance in their Showplace showroom on Saturday, October 13 beginning at 2pm. The company had a strong showing during the Las Vegas Summer market and is expecting the newly expanded Candice Olson line to create additional excitement within both the retailer and designer communities.
August 23, 2012 (Calhoun, GA)- Surya, a progressive manufacturer of area rugs and home accessories, announced today that it has been named to Inc. Magazine’s 2012 Inc. 500/5000 list of America’s fastest-growing privately-held businesses. This is the second year in a row Surya has made the list, ranking 2,691 this year, up 755 positions from 2011. This level of growth is a rare accomplishment for a home décor manufacturer at a time when home sales remain at historic lows.
Surya is an outlier in its industry, having experienced consistent double-digit revenue growth since 2004. The Company reached $50M in revenue in 2011, making Surya a top player within the $4B U.S. retail rug market. Surya is the rug partner of choice for the retail, design, and hospitality segments, and today, serves 75 percent of large furniture retailers.
Satya Tiwari, Surya’s President, said: “Surya has always been passionate about simplifying the home decorating process. We have focused extensively in developing innovative solutions for our business customers, while increasing product selection and availability in the market. Our growth is a great affirmation that our customers find value in partnering with us to solve their needs.”
Surya works with a network of talented designers such as Emmy award winning costume designer, Bob Mackie as well as HGTV-hosts, Candice Olson and Angelo Surmelis to develop fresh and relevant designs. Its customer-centric approach and rapid product introductions have made Surya the go-to company for home decorating solutions.
Inc. Magazine publishes the Inc. 500/5000 list each year to celebrate the most dynamic private companies in the United States. Surya will be recognized for their honor at the 31st Annual Inc. 500/5000 Conference & Awards Ceremony on October 3-5 in Phoenix, AZ.
July 17, 2012 (Calhoun, GA) — Surya, a progressive manufacturer of area rugs and home accessories, was named 2012 Partner of the Year at the summer Atlanta Rug Market. Surya is the only manufacturer to have won this award in consecutive years.
Rugs Direct is a leading North American merchant in area rugs, and has been working with Surya since 2003 to expand its online rug selection. Today, Rugs Direct has one of the widest selections of area rugs available for purchase in the U.S. through its e-commerce website, www.rugs-direct.com.
“It is truly an honor to receive this award once again from Rugs Direct," said Satya Tiwari, President of Surya. “A primary focus at Surya is to make sure that our customers, like Rugs Direct, have access to the widest range of applicable designs so that they can better serve the market. We design our rugs and home accessories with today’s shoppers in mind. Our customer-centric focus blended with Rugs Direct’s effective internet technology ensures a very strong partnership and sustainable retail success."
Surya has been collaborating with Rugs Direct for several years. “Surya has some of the best designed rugs in the industry, along with a very broad selection at many different price points. Also, their team really gets what superior customer service means,” said Rugs Direct owner, Randy Kremer. "As we continue to innovate and stay at the leading edge of design, we will look to Surya for continued service and inspiration."
July 3, 2012 (Calhoun, GA) — Surya, a progressive manufacturer of area rugs and home accessories, announced the opening of its 5,000 sq. ft. showroom in Tupelo, MS and the addition of its 100,000 sq. ft. warehouse in Calhoun, GA to make the company and its products more accessible in the U.S. market.
The Tupelo showroom will present Surya’s extensive offering of area rugs and home accessories in the value segment - products that are retailed for $499 or below. This is Surya’s fifth showroom in the U.S. and makes the products more accessible to those that cannot make it to its showrooms in Atlanta, High Point, Las Vegas or New York.
The addition of the third warehouse increases Surya’s capacity to 500,000 sq. ft., making it possible for the company to stock over $30M inventory for fast shipment. The company currently offers over 15,000 skus of products – many that ships within 72 hours of receiving the order. Surya expanded its successful Quick Ship program in the Spring to guarantee shipment of 350 of its top selling designs within 72 hours (5x8 and 8x11 sizes). The additional capacity helps Surya execute on its strategy of increasing product availability and expanding its coordinating pillows, poufs, throws, and wall art lines to offer shoppers an integrated look.
“Surya #1 objective is make sure our retail and designer customers have access to our products to do their jobs successfully,” said Satya Tiwari, Preside of Surya. “The addition of these facilities makes it easier for Surya to meet this objective. One key reason customers continue to work with us is because we listen to their needs and invest in areas that would simplify their lives.”
With the addition of the Tupelo showroom, Surya now has over 50,000 sq. ft. is showroom space, making it one of the most accessible rugs and home accessories providers in the industry. Surya will be showcasing its line-up during the Tupelo Furniture Market that will take place from August 16 to August 19 this year.
June 29, 2012 (Calhoun, GA) — Surya, a progressive manufacturer of area rugs and home accessories, is a recipient of the 2012 Global Impact Awards granted by Metro Atlanta Chamber. The awards honor international businesses that have made an outstanding impact on metro Atlanta’s global economy and community.
“We are honored to be recognized for our contribution and are humbled to join this group of successful companies that are making remarkable differences in the Atlanta area,” said Satya Tiwari, President of Surya. “Surya has seen explosive growth and we are continually adding talent to our organization to build a sustainable and responsible business.”
Surya is a member of Inc. Magazine’s Inc. 500/5,000 list for being one of America’s fastest-growing privately-held companies and surpassed $50M in revenue in 2012. The company is on track to maintain double digit growth and has added over a dozen positions since the beginning of the year.
June 27, 2012 (Calhoun, GA) — Surya, a progressive manufacturer of area rugs and home accessories, announced its partnership with The Akshaya Patra Foundation (www.foodforeducation.org), one of the world’s largest NGO-run school feeding programs. Surya has made a five year commitment to help build this program of highest relevance for the deserving children in India by offering their time, expertise and financial support. Surya’s financial contribution will feed 3,333 students each year for the next five years.
Surya was founded in rural North India and is very conscious of the health and educational challenges in rural areas. Akshaya Patra’s mission that no child shall be deprived of education because of hunger had a special meaning for Satya Tiwari, President of Surya, who spent his childhood in a village outside of Banaras, India and continues to rely on weavers from these communities. “Surya is very committed to improving the welfare of communities it works with”, said Mr. Tiwari. “Access to quality education is critical for the sustenance of these communities and without adequate food, it is difficult for students to stay in school and learn. Surya wants to be part of that solution.”
“We are delighted to forge this partnership with Surya,” said Madhu Sridhar, President and CEO of Akshaya Patra USA. “As Akshaya Patra strives to become a role model for other NGOs, we look forward to engaging Surya and other strategic partners in meaningful ways so that Akshaya Patra can reach its next goal of feeding 5 million children by 2020. “
The Akshaya Patra Foundation, a public-private partnership, currently serves mid day meals to over 1.3 million children daily in over 9,000 schools throughout 10 states of India. It costs Akshaya Patra only $15 to feed a child for an entire year. This meal gives these children an incentive to come to school, stay in school and provides them with the necessary nutrients they need to develop their cognitive abilities to focus on learning. In a short time, the foundation has grown to become the largest, and certainly most innovative, school lunch program in the world. Akshaya Patra is a great example of what can be accomplished when the public sector, private sector and the civic society collaborate-- a cost effective, scalable solution with high quality service delivery.
We wrote earlier this month suggesting that wholesalers and manufacturers could take advantage of Pinterest. Now we have an example for you. Surya, a manufacturer of area rugs and home accessories, launched some pretty awesome design boards on Pinterest last week. It didn’t take long before the company had 148 followers on Pinterest, while its “High Point 2012 Spring” board had 270 followers (as of the morning of April 26).
Surya’s new pin boards on Pinterest are designed to interest potential shoppers. According to the company’s press release, “Surya’s Pinterest boards showcase latest trends in home décor to stimulate prospective shoppers’ imagination and drive traffic to Surya dealers.”
Surya targets designers and home décor shoppers by creating and sharing virtual pinboards on Pinterest, the highly visual social network that is all the rage these days.
Surya has 24 décor boards on Pinterest featuring its spring introductions, designer products and latest colors and trends. The company plans to update their boards regularly, which is recommended to keep shoppers’ interest.
“We have been creating mood boards for years in our catalog, but couldn’t find a simple tool to share digitally,” said Satya Tiwari, president of Surya. “Pinterest is what we were looking for all along, and we are thrilled to make our virtual pinboards easily accessible to Surya community.”
Surya has been expanding its social media presence under the SuryaSocial brand to connect with its customers. Surya posts daily on its Facebook page, which has over 32,400 fans. Sounds like a great plan for many wholesalers and manufacturers with products that are appealing to the eye and need only to be demonstrated.
Engage. Make your pins engaging. Interact with your shoppers on a personal level to build relationships and fans. This can lead to brand loyalty, but you must use the right approach by making your pins relevant and interesting to your audience. Stick to your expertise, and tell your audience what they want to know.
Share. When pinning on Pinterest, be sure to include your images on Facebook and Twitter as Pinterest integrates with both of these sites. This puts your pins on the most important social networks so they’ll be shared far and wide.
Price. When pinning, enter a dollar amount in the description, and the platform will automatically add the price to the corner of the image while listing that pin in the Gifts section of the website. This can greatly expand the visibility of your merchandise. Listing the price also simplifies the purchase process because prospects know the price beforehand.
Optimize. Check out this infographic by Pinnable Business. It tells you everything you need to know to succeed on Pinterest.
In closing, most products sold by wholesalers, manufactures and retailers are essentially visual in nature. Take advantage of this and make Pinterest an extension of your site.
Unemployment numbers came out last week and there’s some positive news to share. 30 states, including GA, saw decrease in unemployment rate. Georgia unemployment rate is down 8 straight months in a row. In a recent Radio interview on the topic on 90.1 FM WABE in Atlanta, Satya commented on how Surya has managed to grow in this market. Surya has seen tremendous growth recently and this would not have been possible without Satya’ leadership and the efforts of each Surya employee and sales rep. Cheers to Surya’s continued success!
High Point, N.C. (March 22, 2012) – Area rug and home accent source Surya is moving to a spacious new showroom in Showplace for the High Point Market being held April 21-26.
The company’s new 26,056-square-foot showroom will be on the fourth level of Showplace, space 4100. The move represents a major expansion for the company, which had been showing in a 5,176-square-foot space on the third floor of the building.
“We are very excited about this new location,” said Satya Tiwari, president. “A bigger showroom affords us the chance to inspire our retailers with all our latest designs and also spotlight the most important trend and color stories that are shaping the industry.”
Through its showroom displays, Surya will provide retailers with a complete overview of what is happening in the home furnishings world today, Tiwari said. “And we’ll share lots of creative concepts for how they can create excitement in their own stores and maximize profits through the use of stylish rugs and accents.”
In addition to product and display ideas, Surya will also use its showroom to conduct Surya University training sessions with retailers during market. The sessions are designed to provide retail salespeople with a detailed understanding of the company’s line along with tips about how to successfully sell rugs and other accessories to consumers.
“We are not just a product company,” said Tiwari. “We are a home décor marketing solutions and technology company. A big part of our mission is providing our retail partners with solutions that will help them grow their business.”
During market, Surya will introduce a number of new products in all of its key categories – rugs, wall art, pillows, poufs and throws. The introductions will cover a range of design themes, said Tiwari.
Event Scheduled for Tuesday, January 31st at 4PM at the World Market Center – Las Vegas (Calhoun, GA January 23, 2012) Surya will be hosting a mixer to kick-off their new angelo:HOME line from celebrity designer Angelo Surmelis. The event is scheduled for Tuesday, January 31st from 4-6 pm, at the World Market Center in the Surya showroom (B-370). Attendees will be able to meet and great with Angelo, as well as view his new 22-piece rug collection – designed to be an extension of his affordable style brand.
Surya will be highlighting the angelo:HOME collection ranging in price from $49-$599. Rugs sizes include 5’x7’6”, and 8’x10’as well as their complementing smaller scatter and runner sizes. This comprehensive collection of affordable rugs is just one more representation of Surya’s ability to tailor their products to accommodate individual clients’ needs; incorporating custom design, quantity and pricing options.
“We are delighted to have Angelo join us,” said Company President Satya Tiwari. "He has a unique sense of color and design that make his product stand out in the industry. The trendy colors he uses with simple, elegant styles will add a diverse look to our existing product mix."
“I’m excited to be working with Satya and his team,” remarked Angelo. “Their commitment to quality, and to the customer is second to none. I was drawn to Surya’s quest for fresh design and innovation. I knew this was a partnership that fit within my company’s mission statement and I’m proud of what we’ve been able to accomplish together.”
Surya is a vertically integrated manufacturer of area rugs and home accessories. It is known for its innovative rug designs and strong approach to thorough business practices. Surya emphasizes its expert understanding of the latest interior design and fashion trends, translating them into each of its product lines, blending the perfect combination of color, pattern and texture. Currently, Surya exhibits in Atlanta, High Point, Las Vegas, New Delhi and New York. The company recently celebrated its 35th anniversary. To learn more, visit www.surya.com or www.facebook.com/suryasocial.Designer Angelo Surmelis’ brand angelo:HOME was created to bring affordable style to any home. From chairs, sofas, loveseats and nesting ottomans, to beautifully woven and printed bedding sets, case goods, bedroom suites, and now rugs, the collection is designed to look like it came from multiple sources. The line, which now has more than 350 products, was cultivated from Angelo’s more than 400 makeovers on television programs for TLC, HGTV, Lifetime and Style, where he directly worked with a wide cross-section of American families. For more information, please visit: www.angelohome.com.
Surya, a leading manufacturer of area rugs and home accessories, announced today that Satya Tiwari has been selected as a 2011 Top 25 Entrepreneur by Business to Business magazine. Each year Business to Business magazine recognizes the top entrepreneurs in Atlanta, Georgia. Winners of this award are entrepreneurs who have created innovative, high-achieving companies that contribute to their industry and business communities.
Since joining Surya in 2004, Tiwari has been instrumental to the growth of the Surya brand and awakening a sleepy industry. Under Tiwari’s leadership the company has grown to $35 million in annual revenues, seeing double-digit growth annually from 2004 thru 2011, a trend that is expected to continue. “Through his innovative ideas and leadership, Satya has created a company that is changing the rug and home accessories industry,” said Sandeep Luke, Head of Business Development at Surya. “As a visionary for this company Satya deserves this honor and all of us at Surya couldn’t be more proud.” Tiwari and all other 2011 award recipients will be honored at the 2011 Top 25 Entrepreneurs and Ones to Watch Awards ceremony on Thursday, November 3rd at the Georgia Tech Hotel and Conference Center. In addition, Tiwari will be profiled in a special section in the November/December issue of Business to Business magazine.
The 2011 Business to Business Atlanta Top 25 Entrepreneur awards are presented in partnership by Business to Business magazine and Gifford, Hillegass & Ingwersen (GH&I)
Surya is a vertically integrated manufacturer of area rugs and home accessories. It is known for its innovative rug designs and strong approach to thorough business practices. Surya emphasizes its expert understanding of the latest interior design and fashion trends, translating them into each of its product lines, blending the perfect combination of color, pattern and texture. Currently, Surya exhibits in Atlanta, High Point, Las Vegas, New Delhi and New York. The company recently celebrated its 35th anniversary. To learn more, visit http://www.surya.com or http://www.facebook.com/suryasocial.
About Business Leader Media and Business to Business magazine:
For the past 20 years, Business Leader Media has provided local business intelligence to readers in several Southeast markets. Its products include magazines, websites, email newsletters, and a number of networking and awards events for businesses, ranging from the top small businesses of the South to women leaders of excellence, from catalyst entrepreneurs to business leaders of the year. Business to Business magazine publishes bi-monthly in Atlanta. Business Leader operates in nine markets, including: Atlanta; Greensboro/Winston-Salem, Charlotte, and Raleigh-Durham in North Carolina; Miami, Tampa and Jacksonville in Florida; and Nashville and Memphis in Tennessee. To learn more, visit
July 1, 2011 (Calhoun, GA) — Surya introduces their new state of the art in-store Design Studio. The display holds 96 display boards featuring 275 rugs. Each display board contains an image of the rug, a room scene, additional color ways and available sizes. Sample boards are available in best selling Contemporary, Transitional and Traditional styles. It includes Shag, Natural Fiber, and Solid colored swatch boards displaying multiple rug color ways on a single board. There is also a rug pad board highlighting their 6 qualities of Pad. This display can be purchased or free to qualifying dealers.
“The advantages a retailer has with the Design Studio is tremendous” said Satya Tiwari, President of Surya, Inc. “The display is very effective in showing 100’s of rugs in a small amount of space, in a very appealing presentation. Dealers with our test units have seen rug sales increase dramatically.” The sample system is developed so retailers can maximize their presence in area rugs, minimize returns and have fewer dollars devoted to inventory so they can be more responsive to trends and needs of their customers.
Surya is a vertically integrated manufacturing company established in India in 1976. The U.S. division was incorporated in 1986 specializing in area rugs. Surya currently exhibits in Atlanta, High Point, Las Vegas, New Delhi, and New York – they recently celebrated their 35th year in business.
June 13, 2011 (Calhoun, GA) — Surya has produced a video for retailers, sales associates and industry partners to show the craftsmanship and passion behind their product. Surya’s production crew travelled across the world to gather intimate production details from their facilities in India - the result, an insightful documentation of the rug-weaving process and all that it entails. The video illustrates the intricate detail, hard work and sheer craftsmanship that go into each and every Surya rug.
Whether it is hand-tufted or hand-knotted – each rug embodies the true essence of the “Surya people” and is woven with a little love, patience and care. “We want to give people an in-depth look into what we really do. The core of our company is not the rugs – it’s the people. The passion they exude for their craft is inspiring, and we want to share that with the world,” said Satya Tiwari, President of Surya.
The take away from this video: when you purchase a Surya rug, know that it is much more than just an accessory – it’s a hand-crafted masterpiece.Click this link to see the video
(Calhoun, GA May 5, 2011) Surya is excited to announce the hiring of Kurt Von De Bur as VP of National Accounts. In his new role, Kurt will be responsible for the development and growth of existing national accounts, as well as developing new business relationships. Kurt will be a part of the newly formed National Accounts division, headed by Sr. VP of National Accounts Paul Sullivan. “Kurt has been a well respected sales leader in our industry for many years”, said Satya Tiwari, President of Surya. “He will bring a wealth of knowledge and experience to our company”.
Kurt formerly was VP of National Accounts for Orian rugs, and prior to that was VP of Sales for United Weavers.
April 26, 2011 (Calhoun, GA) — Paul Sullivan has been named Senior Vice President Sales / National Accounts for Surya Rugs, according to Satya Tiwari, president of the rug manufacturing company. "He will develop a product line aimed at national accounts and will build a team of independent sales representatives specializing in this market segment," said Tiwari.
In his new post, Sullivan will be responsible for the development and growth of Surya’s National Accounts in the home accessories division. Mr. Sullivan has thirty years of account expertise and is adept at growing business. “It’s very exciting to be part of the Surya team as they continue to build upon a very successful platform within the home accessory category”.
Paul Sullivan gains inspiration from well managed companies who’s philosophy is entrepreneurial in nature. “Promise nothing that can’t be accomplished on time” and “recognizing that the customer is the foundation of success” are twin beliefs that anchor his professional style. Paul brings expertise and a positive attitude that will establish a winning team for National Accounts. "With Sullivan's appointment, Surya is taking a much more aggressive stance to penetrate the mass market channel," said Tiwari.
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